Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. 4) Nail your key markets first. It’s important to understand that there is no one size fits all strategy for influencer marketing.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

BenchmarkONE

MAY 29, 2019

Unfortunately, creative agencies can see a bit of a summertime slump as companies spend less time marketing and more time juggling tasks while key administrators head out to catch some rays. If your area has an event or workshop aimed at your target audience, it’s time to get involved. Take time to craft an astounding proposal.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies Tips 88

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Pam Didner

JULY 21, 2020

Do your research. Present research results or trend findings. Are you providing research findings so they can contemplate product roadmaps? Here are 3 example slides based on the 3 scenarios I mentioned above: The opening for presenting research results or trend findings. Your Presentation – Content is King.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. Even internal teams have blind spots when it comes to customer research. Think site audits or no-code landing pages — CRO was a small part of the ecosystem at the digital global marketing agency Simon worked at.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities. Hi there, Vladimir Blagojevic here. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hinge Marketing

JULY 27, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. Interestingly, you can explore both paths in parallel, because the way forward for both approaches is the same: research. Assess possible differentiators through research. Reality is, it matters. In fact, it matters a lot.

Differentiation 48

Differentiation Marketing & Strategy Validation Thought Leadership 48

The ROI Guy

DECEMBER 2, 2014

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. What does SiriusDecision’s research indicate as the top business issue for sales in 2015? We hear a lot about Sales being under more pressure in the coming year.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Golden Spiral

APRIL 11, 2019

The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. It’s easy to ignore the current state of the market and keep forging ahead following the same game plan.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Hinge Marketing

AUGUST 5, 2013

Content marketing is being rapidly adopted by professional services firms. But how do you develop your content marketing strategy? Here are some answers to help you get your content marketing strategy started down the right track. If you are not clear what those issues are, you need to step back and do some research.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 48

Golden Spiral

APRIL 11, 2019

The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. It’s easy to ignore the current state of the market and keep forging ahead following the same game plan.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

ClearVoice

FEBRUARY 8, 2021

Proposal writing. Researching. Being “soft,” whether in the newsroom or even in the cubicle farm of a large corporate marketing department, just didn’t cut it when charged with cranking out content. Hard skills related to content creation might include: Editing. Not so much. Practical application. Related skills: Teamwork.

CMS Development 71

CMS Development Work Management Content Marketing Management 71

The ROI Guy

AUGUST 13, 2013

If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. According to a new research report, IT buyers have dramatically changed.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Hinge Marketing

FEBRUARY 24, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. In our research on high-growth, high-value professional services firms , we found that high-growth firms are almost three times more likely to have a strong differentiator. Assess possible differentiators through research.

Webinar Metrics 48

Webinar Metrics Ad Building Marketing & Strategy Differentiation 48

The ROI Guy

JANUARY 12, 2012

The research by the Financial Times and Doremus indicates that the focus on cost savings is significant, and even higher for larger organizations, where frugality ranks twice that of any growth priority. This would likely swing the priority from cutting costs back to growing revenue, opening new markets and launching new products.

Lead Ranking 40

Lead Ranking Marketing Proposals Lead Scoring B2B Sales 40

Hubspot

SEPTEMBER 2, 2016

As marketers, that last part is especially exciting. It’s practical, valuable knowledge that can be applied almost anywhere -- especially in the marketing realm. Why Do Marketers Need to Negotiate? When I speak with marketers, it seems like there’s always something that has to be negotiated. Bazerman and Margaret A.

Allocation 60

Allocation Marketing Strategy Marketing & Strategy Planning 60

Terminus

JANUARY 16, 2019

I keenly remember watching a grainy video of Sangram explaining the flipped funnel on a whiteboard and doing my best to wrap my head around this new concept of account-based marketing. As the ABM market matured, so had our product. Step 1: Background Research. In 2016 we made it official, and I became a full-time Terminator.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

Marketing Insider Group

OCTOBER 13, 2020

This is where a digital marketing agency steps in. Many B2B businesses opt for hiring outside help instead of in-house marketing because it’s easier to maintain a proactive approach. However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market.

Paid Search Agency 256

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 256

ConvertKit

JULY 6, 2020

She started to research, but had no idea then that such a seemingly small act of curiosity was about to change more than just her hair – it would change her life. Before she even knew the phrase “media kit”, she sent out packages and proposals, showing brands what she could do, who she could reach, and how much it would cost.

Youtube 74

Youtube Education Video Marketing Opt-out 74

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Hubspot

APRIL 19, 2016

If you want to create the kinds of creative and marketing campaigns you're always talking about with your colleagues -- you know, the ones that push the limits of your team, show off your skills, and provide those impressive results your clients want -- then you need to get better at convincing others of the value of your ideas.

Work Management 28

Work Management Paid Search Agency Case Studies Case Study 28

The ROI Guy

AUGUST 29, 2012

Every one of your proposals is under more scrutiny than ever before, with procurement, finance, business groups and IT all frugally weighing in on the decision. So when it comes time, each stakeholder is going to be asked as to whether precious budget should be spent on your renewal.

Budget Programs 40

Budget Programs Marketing Proposals Ideal Customer Profiles Click Rate 40

ClearVoice

MARCH 11, 2020

In fact, most of us decide to become solopreneurs because we are passionate and talented in a specific field — writing, design, marketing, and so on — but we may lack the financial and business know-how to double our profits. I will dedicate one hour per day to finally writing the content marketing book I’ve been thinking about forever.

Examples 80

Examples Work Management Class Paid Search Agency 80

The ROI Guy

JANUARY 6, 2012

More control is in the hands of finance, requiring more economic justification on each proposal. At this critical stage, defining the vision for the project, most buyers are researching options on their own, and not involving sales in the process. Serious budget constraints make even high ROI projects hard to get approved.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. But how can you best develop and deliver these tools effectively to fight Frugalnomics? But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

The ROI Guy

FEBRUARY 2, 2011

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. From IDC’s research, a full 90% of buyers were already economic-focused.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. This is a great marketing technique for any type of event.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Contently

NOVEMBER 7, 2019

Much like a road trip, a lot of work goes into creating a single piece of content: research, planning, editing, distribution, and more. A content strategy is a structure that guides your marketing from the beginning stages to post-publication. What about a free workshop that explains how to prepare your home the Montessori way?

Work Management 130

Work Management Webinar Metrics Marketing Management Ad Building 130

Hubspot

JANUARY 22, 2018

Intended audience: Are you in the relevant industry, market, or role? Your SalesMBA™ Workshops. Price: $395-$595 per attendee (depending on the workshop). Jeff Hoffman’s workshops span the entire sales cycle, from getting your prospect’s attention to successfully winning their business. On-Site Sales Training Programs.

Sales Management 101

Sales Management Budget Programs Training Work Management 101