ViewPoint

MAY 30, 2012

Where there were siloed approaches about marketing initiatives and their data, there are now a number of different technologies, tools and capabilities that—when used together—make for a more intelligent, cohesive approach. Outbound vs. Inbound: A Balance that Still Requires Personal Contact.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

NOVEMBER 24, 2010

After reading my complimentary copy, I asked Doug Kessler, Creative Director at Velocity, about why they created the eBook: “At Velocity Partners (even in the distant outpost of London), we’ve started to see a divide growing among the B2B marketers we’re dealing with.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

DECEMBER 9, 2010

Starting in the local market is not a bad way to begin. LinkedIn is a huge tool for me to keep in touch with former colleagues, make new connections and share information. And if you’re looking to get started but afraid to take the leap, reach out to me and I’d be happy to help! Or what is your experience to start with?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

NOVEMBER 4, 2010

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 3, 2010

So now that you know why I am here and why I am writing this blog, here are the B2B Marketing Insider tips for my 1 st blog entry: Stop worrying about your boss Stop trying to create the “coolest” campaign to impress your peers Never forget that happy employees are the only ones who create happy customers Be curious: use every tool you have to listen (..)

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

So now that you know why I am here and why I am writing this blog, here are the B2B Marketing Insider tips for my 1 st blog entry: Stop worrying about your boss Stop trying to create the “coolest” campaign to impress your peers Never forget that happy employees are the only ones who create happy customers Be curious: use every tool you have to listen (..)

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

markempa

JUNE 7, 2005

Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix." " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. What does someone from 3M say? They are in dozens of industries from Post-it Notes to Stethoscopes.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 7, 2010

This is one of the most positive outcomes of the social media activity in B2B marketing. Social media is just another channel and just another tool to reach customers. Which is more important: channel or content strategy? It’s all about content!

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. It is nice and refreshing to find an informative post on a different B2B marketing topic, and I thank you for that. This is a quantifiable science. Thanks for your comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Graham

DECEMBER 17, 2021

For the purpose of this blog, I will use the term ‘telemarketing tips’ (it’s best for SEO), but I often use the phrase ‘voice marketing tips’ Why? Let’s be honest, telemarketing has a poor reputation among marketing folk. It’s still telemarketing when it’s a video call.

Telemarketing 59

Telemarketing Tips Lead Scoring Lead Ranking 59

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Litmus

NOVEMBER 4, 2020

Additionally, we were able to leverage the actual “Text4Credit” tool across multiple email and internal/external digital campaigns which in turn fed the email campaign. Are there other ways you’ve leveraged email insights to fuel your marketing mix? How did the rest of the Text4Credit campaign perform?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Telemarketing 97

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Buzz Marketing for Technology

JULY 7, 2010

A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. they are tools, systems and programs…the means to an end, not the end. And while they are important (given the right situation), effective, etc.,

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Marketing Insider Group

JULY 29, 2010

To be successful moving forward, you’re going to -have- to become proficient in using contemporary tools of the trade. The older you are, the greater your tendency toward complete and utter privacy.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 17, 2010

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. One that sees value in each customer and employee and makes an effort to listen, interact and resolve the important issues.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. One that sees value in each customer and employee and makes an effort to listen, interact and resolve the important issues.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Oktopost

JUNE 5, 2019

With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? Show of hands, please: Who likes telemarketers and unsolicited emails?

Paid Content 118

Paid Content Top of Funnel Enterprise Management Telemarketing 118

Marketing Insider Group

SEPTEMBER 30, 2010

Overall, marketing in todays world have so many more resources at hand compared to 20 years ago, ie. internet, email, search tools and specialized research tools, statistics etc including direct access to clients! that marketing produces. Those are new versions of sales tools, not marketing.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Anteriad

APRIL 25, 2023

Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Full Circle Insights

APRIL 15, 2021

Agile marketing projects also tend to be shorter in length and time, so it’s even more imperative to have measurement tools that can accurately track progress toward goals in real-time. That can complicate data analysis for the marketing team, especially an agile marketing team since real-time measurement is so critical.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Anteriad

APRIL 25, 2023

Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Marketing Insider Group

JUNE 4, 2010

Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I think it’s an unnecessary obsession.

Social Media 100

Social Media Demand Generation Agencies Media PR 100