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Marketing Insider Group
AUGUST 3, 2010
My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Share your thoughts, post a comment.
Marketing Insider Group
JUNE 9, 2010
Depending on your budget and timeframe you can utilize either paid ( Radian6 ) and/or free ( SocialMention ) monitoring tools. This strategy should include a mix of tactics that will provide support to the campaign. The final component is installing proper measurement tools to track the success of your campaign.
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Marketing Insider Group
MAY 18, 2010
While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Marketing Insider Group
OCTOBER 7, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. is a great closing tool with a product that has many clear benefits. I printed this and passed it out during our last sales meeting. All rights reserved.
Marketing Insider Group
AUGUST 17, 2010
Fewer tools. Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. More leads. More sales. Greater awareness.
Marketing Insider Group
NOVEMBER 24, 2010
After reading my complimentary copy, I asked Doug Kessler, Creative Director at Velocity, about why they created the eBook: “At Velocity Partners (even in the distant outpost of London), we’ve started to see a divide growing among the B2B marketers we’re dealing with. All rights reserved.
Marketing Insider Group
OCTOBER 28, 2010
If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.
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