How to dramatically speed up your Marketing Mix Modeling
ScanmarQED
MARCH 5, 2024
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from very experienced practitioners a long time ago. Having a weekly or monthly data update process makes starting an MMM project much faster and empowers a marketing manager to check spend pacing vs budget or year ago totals.
Let's personalize your content