Webbiquity

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

DECEMBER 16, 2013

Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

JUNE 8, 2010

Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

NOVEMBER 12, 2012

According to About.com , “Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

SEPTEMBER 9, 2013

Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix. Experiment with AdWords, social network advertising, Bizo , and other ad networks. Many offer pay-per-click or even pay-per-conversion options, so costs and results are controllable.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

JANUARY 9, 2013

Judy Shapiro points out this rapid shift and explains what fundamental changes in marketing practices she believes are required for success in this new realm, writing that “It’s clear we can’t simply apply new social technology to the old marketing mix and expect it to work anymore than we can apply wings to a car and expect it to fly.”

Marketing Budget 100

Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 100

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

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APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 19, 2011

5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog. not personalizing your invitation-to-connect messages, and more.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. Internet users. Business2Community ). eMarketer ). Social Media in the Enterprise.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 31, 2019

Exactly how important is it to incorporate different types of video into your content marketing mix? Here are a few key stats and facts: Video is huge: 86% of businesses now use video (including non-marketing videos such as training) on their websites, and 77% use video in social media.

Stats 338

Stats Video Marketing Marketing Mix Viral Marketing 338

Webbiquity

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. The Social Media Strategists Power Tools [Consumption] by NewCommBiz.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

NOVEMBER 12, 2013

Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. On average, 25% of marketing budgets are now spent on content development, delivery and promotion. ( B2B Marketing Insider ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Despite the fact that 80% of companies with 100 or more employees now use social media in their marketing mix, “only 27% (of business executives) list social business as a top strategic priority.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. On average, 25% of marketing budgets are now spent on content development, delivery and promotion. ( B2B Marketing Insider ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

JANUARY 26, 2011

Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%). The Business Of Burying Internet Search Results by NPR.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

AUGUST 18, 2012

52% of b2b marketers use video as part of their content marketing mix. Only 23% of the Fortune 500 (largest companies) maintained a blog in 2011, while 37% of the Inc. 500 (fastest-growing companies) did so. Business Insider ). Video and SlideShare. Smart Insights ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

AUGUST 16, 2010

Contending that “finding exactly which of your customers and prospects are on which social networks and who are the most socially connected, is the first step to figuring out if and how to integrate social media into your marketing mix,&# Gary Halliwell illustrates how to tie your CRM data to social media marketing efforts, and why this is crucial (..)

Social Media 100

Social Media Budget Programs Social Marketing Tools 100