Zoominfo
MARCH 15, 2022
Every company has a sales and marketing function. Quality insights powered by business natural language processing (NLP) Obtaining and managing accurate information about 10 companies seems fairly straightforward. But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today.
chiefmartech
MARCH 13, 2024
The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. All this is to say: software permeates everything.
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Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Train and motivate them well. How do I match and de-duplicate customer records effectively? As a marketer, your concern is delivery.
Hubspot
JULY 27, 2023
Gain access to insights from the market and/or internal resources. Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. With AI, managers can now assess conversations at scale.
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.
SmartBug Media
MAY 11, 2020
Migrating from another marketing automation tool into Marketo is no different. Rearticulate which data actually informs your marketing strategy. Here’s a short list of folks who should know their roles in advance: Project manager: Lead the implementation plan; communicate honestly. KonMari Your Current Marketing Platform.
chiefmartech
AUGUST 28, 2018
As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. I believe there are two overarching challenges in marketing operations today: Our environment is continuously changing, often quite rapidly.
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