nDash

OCTOBER 26, 2020

Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . My projects have ranged from white papers to scientific reports for medical journals. Whitepaper. Case study. Website copy. Hire Melina. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Webbiquity

MARCH 31, 2022

They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Also, make sure you have a backup plan for potential snags.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

ClearVoice

NOVEMBER 25, 2022

However, the technology can assist with content ideation, outline creation, and proofreading. These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. Research reports and short articles come in second.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

nDash

DECEMBER 14, 2020

I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Award-winning, veteran writer, editor, content strategist and researcher with expertise in B2B technology and information security topics. Area of expertise: Quality management software . Ling Wong .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content. Send them my way!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. The top two line items in most marketing budgets—events and paid media—are on hold for the foreseeable future.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. 824 firms across six professional services industry groups participated in this year’s research.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Marketing Blender

DECEMBER 16, 2019

Having a dashboard that compiles and presents your data in a useful format is crucial for making the most of the advantages that digital brings to your B2B marketing strategy. 2020 B2B Marketing Trend #3: Sales and Marketing Alignment. In the minds of B2B buyers, the line between marketing and sales continues to blur.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. The three influencer pipeline stages.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

SmartBrief - Marketing

JULY 20, 2023

It’s important to get buy-in from your marketing team. Pull out your marketing plan Remember that marketing plan you put together for the start of the fiscal year? Discuss internally with your team You’re probably meeting regularly as a marketing team. Get them excited to do it. Take action!

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Porch Group Media

APRIL 15, 2021

Retailers who are succeeding in social marketing are using these platforms to build exceptional customer experiences, provide customer service, and engage with younger generations such as Millennials and Gen Z. In recent research by Deloitte , 14% of shoppers are now making purchases through social media.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 82% of businesses plan to increase spending on content marketing in the coming year. eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The Marketing Blender

DECEMBER 16, 2019

B2B Marketing Trend #3: Sales and Marketing Alignment. In the minds of B2B buyers, the line between marketing and sales continues to blur. Buyers continue to do more of their research online, so your marketing must take on more of the work of traditional prospecting and consultative selling. Digital Marketing.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Tomorrow People

MARCH 8, 2018

Recent research has found that consumers now pay more attention to online reviews than to traditional word of mouth when choosing a product or service. Reduce your marketing budget. Measure your whole marketing spend. How content marketing puts the ‘market’ back into marketing. Role in the company.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year. Our team at FunnelEnvy is ready to help.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

ClickZ

DECEMBER 2, 2019

Exponea’s recently published white paper, “ The Formula for E-Commerce Success ,” highlights the role of customer lifetime value (CLV) in keeping acquisition costs down and improving overall ecommerce success. Plan your marketing budget. Using customer lifetime value optimally. Prevent and reduce churn.

eCommerce 85

eCommerce Ideal Customer Profiles Allocation Acquisitions 85

Convince & Convert

MARCH 19, 2015

The creation of stories is a matter of responding to questions, making observations about what you are seeing and doing, and the people you meet along the way. It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. Stay Customer-centric.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

PureB2B

MAY 30, 2022

Audience analysis, market research and segmentation, strategic pricing, branding, and promotions all fall under marketing. Advertising is also an important component OF marketing. Understanding the differences will allow you to be able to plan and strategize for both accordingly and effectively.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Allocadia

JUNE 13, 2019

To answer that question it is critical to understand exactly what CFOs expect from Marketing. Annual Budgeting Expense Management Process. Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here? Having the Right Tools Helps Align Finance and Marketing.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

B2B Marketing Directions

SEPTEMBER 20, 2015

In many ways, the findings of the Starfleet survey echo the results of research from several other firms. For example: Almost nine out of ten respondents (89%) said their primary high-level objective for investing in content marketing is to acquire new customers. Illustration courtesy of Flickr CC and TopRank Online Marketing.

Research 45

Research B2B Marketing Allocation Content Marketing 45

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sana Commerce

AUGUST 27, 2022

Read on to see exactly what makes a successful e-commerce project plan, and what is the best way to start your e-commerce website. With the right plan and preparation, nothing stands in the way of a successful e-commerce website launch on time and on budget! Communicate your e-commerce plans and align internally.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

MAY 1, 2013

Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. More than half (53%) plan to increase their content marketing budgets this year and, on average, they’re allocating a little over a quarter (29%) of their overall budgets to content marketing.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Exo B2B

NOVEMBER 4, 2019

It’s all about knowledge: data and research are the foundation of all success. A good blog post takes hours if not days of research. This is what I’ve done for years in the framework of literary creation or live reporting but always documented and well referenced. Knowledge is based on research & analysis.

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

Allocadia

SEPTEMBER 28, 2020

Annual marketing planning is an exciting time when marketing organizations chart their course for the year with the mindset of no goal is impossible and ready to overcome any challenge. In reality, marketing planning at enterprise organizations is rarely straightforward.

Planning 52

Planning Marketing Plans Marketing Budget Creation Marketing & Strategy 52

Webbiquity

MARCH 8, 2016

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. There are significant disconnects between the types of content buyers want and what marketers are (too often) delivering. Ebooks and white papers are least favored (at 3% each). Content Marketer ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

BenchmarkONE

SEPTEMBER 9, 2020

As a small business owner, you don’t have tons of room in your marketing budget to hire an agency or freelancer that will help you establish your branding components. It involves thinking of things you‘ve never thought about and involves a lot more than just logo design, color schemes, and fonts. . Get Creative. Create Content.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

Content4Demand

NOVEMBER 19, 2019

Marketers are most likely to outsource content creation: A whopping 84% said they do. The content creation process can take a long time, so it makes sense for teams with five or fewer people to outsource the process while they focus on other activities like strategy and editorial planning. This isn’t at all surprising.

B2B Marketing 47

B2B Marketing Budget Programs Top of Funnel Planning 47

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. In this post, we will show you how to develop a thoughtful and effective plan for your professional services firm. Four Approaches to Marketing Planning. Legacy budget planning.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Invest in Social Media Marketing. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Invest in Social Media Marketing. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62