LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Then I saw ZenIQ. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Adobe Experience Cloud Blog

JUNE 20, 2018

Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. Tag and Segment Accounts. Set Up Automation Workflows.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

MARCH 13, 2014

Author: Jon Miller Too often, I see first-time marketing automation buyers focus too much of their attention on relatively small differences in cost, rather than growing the top-line opportunities that the right automated marketing solution can provide. It’s About the Value of Your Tools, Not the Cost.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Thought Leadership 48

ClearVoice

JUNE 11, 2020

Your task: Entice the world to use your new client’s services. You work in marketing, so the copy can’t sound like a salesman’s well-rehearsed elevator pitch filled with specs and benefits. Your superpower is inspiring consumers to see beyond price tags. “With services, you’re selling an experience.”

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

The Mx Group

NOVEMBER 17, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. How can Sales identify and tag appropriately in a CRM? News & Events. Sales Empowerment. Bottom-line Results.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

LeadSloth

OCTOBER 4, 2009

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. The Marketing Automation Vendors.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. MPI is designed to help you track the health of your marketing efforts broadly and spot areas in need of improvement. This is a huge win for performance management.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

Adobe Experience Cloud Blog

OCTOBER 20, 2010

Fundamentally, Revenue Performance Management is a strategy that aligns marketing and sales functions to use the same metrics to predict and drive revenue. Forrester’s Andre Pino also detailed the importance of marketing and sales alignment —a paramount theme throughout the User Summit.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Silverpop presents a 5-step process for proving the ROI. Read them both!

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 23, 2016

Are your target audiences properly mapped to the products and services that will be the most interesting to them? As you’re thinking about your go-to-market approach, start by defining commonalities in audience interests and solutions, then place audiences into respective messaging groups that have similar needs.

Personalization 48

Personalization Marketing Automation Services Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

MARCH 6, 2014

Author: Michael Berger There are many sales intelligence tools in the marketing automation space, all touting to help sales’ productivity by providing insight into buying behavior and helping sales to identify the hottest leads. So how do you know you’re dealing with a tool that will help your sales productivity?

Marketing Automation Services 48

Marketing Automation Services Lead Scoring Lead Ranking Marketo 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

LeanData

NOVEMBER 21, 2016

You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. We’ve reached peak ABM hype.

Demand Generation 40

Demand Generation Account Based Marketing ABM Buyer Personas 40

LeanData

NOVEMBER 21, 2016

You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. We’ve reached peak ABM hype.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. We’ve reached peak ABM hype.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. We’ve reached peak ABM hype.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

EMagine B2B Blog

OCTOBER 6, 2014

Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. There are lots of free tools and guides to help with this. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

AUGUST 31, 2010

With over 75% of all sales organizations leveraging these applications, marketing now has visibility into the entire revenue cycle , allowing them to measure success based on metrics and not in terms of ‘impressions’ or ‘awareness’ These new marketing metrics help further sales and marketing alignment.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

For example, you might show a first-time visitor your “How to Get Started” screen; a repeat visitor might be presented with more in-depth information. For example, say that a travel company has a blog with well-tagged content that spans many topics. Content Recommendation. Account or Industry. 1:1 Messaging. Want to learn more?

Personalization 48

Personalization Marketing Websites Industry CMS Multi-Channel 48

Adobe Experience Cloud Blog

JANUARY 11, 2010

Infuse Innovation Into Demand Generation This webinar from Marketo features a panel discussion with John Watton from ShipServ, David Woodhead from Astadia and Stan Woods from Velocity. Learn how ShipServ increased sales opportunities by 75% by adjusting content and maximizing marketing resources. Small B2B Team?

Webinar Metrics 48

Webinar Metrics Enterprise Management B2B Marketing Budget Programs 48

Adobe Experience Cloud Blog

OCTOBER 8, 2013

I’ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. Here are the 3 pillars of trust that I challenge every AE on the Marketo sales team to live and breathe when speaking with prospective customers: 1) Get the person on the other end to LIKE you.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketo Lead Qualification Thought Leadership 48

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting. Click on the images for larger version.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

APRIL 5, 2010

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Adobe Experience Cloud Blog

JULY 6, 2010

Unfortunately, many B2B marketers don’t have all day to watch a virtual event, or even follow the tweet stream, so I thought I would summarize the day, making sure everyone could benefit from some of the great ideas presented throughout the day. . His presentation focused on how social networks can improve B2B marketing efforts.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

By presenting a small gift, you can instantly cut through the noise and create valuable engagement. These gifts can easily be sent to thousands of customers using digital gift cards and marketing automation. Email gift cards using marketing automation as the requests roll in. Supply valuable, evergreen content.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Also, after each presenter spoke they were given time to answer questions, and often continued the conversation outside the training area in small group discussions, though only after the final slide with action oriented takeaways from the presentation. Leverage it in multiple ways and find creative ways to produce it at a lower cost.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

B2B Marketing Zone Posts

DECEMBER 7, 2009

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Marketing Automation.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product.

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Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120