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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

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How to integrate offline campaigns with your digital marketing strategy

Biznology

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. This way, it is possible to track visitors coming off any specific ad on a newspaper or magazine.

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3 Awesome and Effective Ad Copy Examples

ClearVoice

From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Excellent ad copy examples. Heinz #mayochup. Karmarama’s “That’ll do”.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Inspired by internet urban myths and stories that surface on platforms like Reddit and Twitter, the videos perfectly position the brand as fun, creative and in-tune with its young target demographic. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. Taco Bell: Becoming a Broadcaster.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. In the past, style inspiration was limited to what was seen on screen or in magazines. Throwaway lines from Twilight were inspiring jokes across Facebook, Instagram, Twitter and more. Even a vampire romance movie from 2008. — Cailey ????

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‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media

Contently

When I was an intern at Sports Illustrated, the magazine ran an op-ed by a professional basketball player on my hometown team. Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. Social media accounts are no different.