WebMarketCentral

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them. As independent third-parties, trade publishers are in a unique position to conduct industry research.

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PR and Blogging Outreach: Macro Issues

WebMarketCentral

We were taught to thoroughly research reporter beats and magazines before pitching. If the reporter or magazine seems tangentially related, then don't worry about taking time to research beats, past stories and magazine focus as long as you have the volume of pitches out there. I know, I know.

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Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Or perhaps something more serious, like spying on your competitors or conducting global economic research? How about slick tools to creating a social media email signature or conducting a video chat session? Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

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The Web's Largest Guide to Marketing Publications

WebMarketCentral

The genesis for this page was some client research on publications that target direct and catalog marketers. I figured there would be one place on the Web where I could find all of the publications in this category.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Running online ads on industry trade publication sites and ads in trade magazine e-newsletters are potentially helpful though expensive tactics. Build links from relevant technology forums.

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

While the company's success with sales and marketing users is hardly news at this point, I was surprised in doing some research recently at how successful the No Software campaign has been among another group: enterprise software developers.