Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Despite all my blogging, books and contributions to other websites, the BtoB magazine association is the one people still mention most often when I meet them.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

DECEMBER 18, 2012

Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. In the final chapter of Attack of the Customers, my co-author Greg Gianforte presents a formula he calls “Eight to Great.” Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This is an under-utilized tool that enables companies to present an HTML page as their default front door. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 7, 2010

His favorite venue for a well-timed wisecrack was a full room, usually during a pause in an executive presentation. Tom’s weapon was the one-liner. His timing was brilliant and his wit often withering. Tom could bring down the house, not just because his timing was so good, but because people couldn’t believe he had just said what he said.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

MARCH 10, 2011

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Promote in Groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50