Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For non-daily news sources such as magazines, news releases were often sent through the US Mail.

Public Relations 100

Public Relations Press PR Content 100

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules. Then she hung up.

Media 147

Media PR Press Advertising Agencies 147

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media.

PR 135

PR Practices B2B Blogger 135

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. At Onalytica we have been looking closely at the transformation of PR as we know it.

PR 100

PR PageRank Brand Identity Branding 100

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Or that gaining positive recognition within industry media channels is both highly valuable and highly desirable. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Schubert B2B

JULY 20, 2018

You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. Creating New News.

PR 69

PR Paid Search Agency Companies Public Relations 69

Marketing Craftmanship

JANUARY 5, 2012

For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. For example, Texas-based Beryl Health (formerly Beryl Companies) is well-known for its employee-focused culture, and is a “Best Place to Work in Healthcare” according to Modern Healthcare magazine.

PR 100

PR Social Media Tools Media 100

Walker Sands

OCTOBER 26, 2023

Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. Magazine, who covers HR, public policy and legal affairs, said she and her team can tell if an idea will make a good story right away. “My

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Thank you, Kyle, for sharing your reporter perspective with us, as well as some helpful tips for cybersecurity PR professionals.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Marketing Craftmanship

AUGUST 9, 2012

Putting aside Longman’s opinion or Jones’ reaction, and discounting speculation that Jones’ spokesperson made a serious tactical error in declining to participate in the story, there is a simple but valuable PR lesson in the New York Times coverage of Lolo Jones, which is: MEDIA RELATIONS 101. The interview went very well.

PR 100

PR Opinions High Quality Lead Tactics 100

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” A few even pointed out advantages that brands had over media companies. Have you written more for brands or media companies? Here’s what the writers had to say.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” Author: Megan Ziman 1.

PR 48

PR Work Management Thought Leadership Press 48

Thinkers360

JANUARY 19, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 Brian Burton, Ed. 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. You know how important PR is, and you’ve crafted a succinct, yet powerful, story. Don't panic.

Press 100

Press Distribution PR Public Relations 100

Buffer

FEBRUARY 21, 2023

We created a folder of marketing assets (like graphics and social media post copy) to make it easy for others to promote the nominations form, and did the same when announcing the honorees to help people celebrate them. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

SmartBug Media

AUGUST 8, 2019

However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. The content will vary depending on what industry you’re in, the size of your business, and the type of media you’re targeting for coverage.

Press 85

Press Digital Asset Management PR Case Studies 85

Thinkers360

FEBRUARY 9, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 16 Nick Brestoff, M.S., PhD Score: 30.13

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. The whole ad just came off as incredibly insincere and self-serving.

Social Media 156

Social Media Media PR Webinar Metrics 156

Integrated B2B

FEBRUARY 24, 2018

They offer value where others simply offer PR messages.”. Shine the spotlight on the cause and what others are doing in your industry, rather than yourself,” says Ed Nicholson, director of community and public relations for Tyson Foods Inc. “It Publish like the hottest magazines. What is this value, exactly?

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

They offer value where others simply offer PR messages.”. Shine the spotlight on the cause and what others are doing in your industry, rather than yourself,” says Ed Nicholson, director of community and public relations for Tyson Foods Inc. “It Publish like the hottest magazines. What is this value, exactly?

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

ClearVoice

NOVEMBER 27, 2018

In part one, we discuss the role of a publicist and how they benefit writers and publications. Or more specifically, with the media. To develop this plan, PR pros conduct research to build and execute a tactical plan that aligns with the client’s business objectives.

PR 81

PR Ethics Work Management Ad Agencies 81

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

DECEMBER 30, 2015

I hear these objections all the time when speaking to top executives about social media. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. They certainly don’t need the publicity. Sound familiar? Without the red tape.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

ClearVoice

OCTOBER 18, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. But her degree? writerslife #freelancing Click To Tweet.

Ethics 105

Ethics Blogger Copywriting Rules 105

Hubspot

MAY 10, 2016

Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective. 7 Ways to Get More Value From Your PR Campaigns.

PR 28

PR Campaigns PPC Budget Programs 28

The Lead Agency

OCTOBER 4, 2017

This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. If you have used a search engine or social media today, you have probably already used it. All this speculation is fine and dandy, but what you probably want to know is – how available is this technology today?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JULY 19, 2011

Public relations just plain doesn't work the way it used to. In a way, PR is one of the original forms of content marketing. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. That's a real game changer.

PR 28

PR Content Marketing Work Management Press 28