ViewPoint

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels.

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BtoB PointClear B2B Marketing Lead Scoring 120

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FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. Marketers just need fishing hooks to find it and fish it out of the river.

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Multivariate analysis Top of Funnel Content Marketing BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 19, 2015

Outbound marketing is dead. Many say that even marketing as a whole is dead. I wrote another blog about this concept that you can find in Top Sales World’s magazine here. Here are a few things in sales and marketing that are not dead. Have you noticed how many things are dead these days? Cold calling is dead.

Top of Funnel 120

Top of Funnel Cold Calling Cost per Lead Funnel Advertising 120

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Will my mail be delivered?

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Resources B to B Work Management Marketing Management 120

ViewPoint

JANUARY 21, 2014

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). This month we tackle the issue of Marketing not delivering on an ROI responsibility. I believe I have heard all of the excuses for Marketing’s failure to measure the ROI for marketing efforts.

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Work Management Marketing Management Sales Qualified Leads CRM 120

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Marketers and sales people need to be working towards the same goals. percent were quality.

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Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place?

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Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

APRIL 17, 2012

Marketing’s plate is full. Sales and marketing operate on different frequencies. Timothy Wise a VP at Ring2Media jumped in to say that as a lead generation company he has more issues in dealing with sales management than with marketing (the experience issue). Complicates content marketing goals. Kate Maddox.

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Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

JANUARY 18, 2017

In another example, our target market was CFO’s at the fifty largest utilities in the US. We had left voicemails, sent emails and even sent an industry magazine that featured the CFO of one of our client’s clients. If you are going to wait until the market comes to you then you should expect fewer, smaller deals.

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Account Based Marketing ABM Paid Search Agency Advertising Mediums 120

ViewPoint

APRIL 15, 2014

Enterprises marshal the weight of expertise and success to deliver value to the market and themselves. Christopher Hosford is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. This is cool, too, as long as others play along. Entrepreneurs risk all because that’s all they have to risk.

Enterprise Management 120

Enterprise Management BtoB Paid Search Agency Startups 120

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

JULY 18, 2013

Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales.

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B2B Sales PointClear Effectiveness BtoB 120

ViewPoint

SEPTEMBER 11, 2012

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. Later we found out that he had saved a voice mail, two emails and an article in an industry magazine we had sent him. Call me back in two weeks on Tuesday at 10:00 AM and I will take the call.”

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Lead Generation Sales Qualified Leads Generation PointClear 120

ViewPoint

JULY 25, 2011

This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Alexander’s work has been profiled in The Wall Street Journal, MSNBC, Fortune Magazine, Inc.

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Advertising Benchmark Inbound Marketing Consulting Class 120

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

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Marketing Automation Services Planning Allocation CMO 120

ViewPoint

AUGUST 28, 2013

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. sellers invariable say they use 15% to 20% of those things.

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Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. Click to start video at this point — Marketing may define anyone who shows interest as a lead, but when sales gets their hands on it, the lead isn't at all qualified. Why Marketing and Sales Need to Work as a Team.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

ViewPoint

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Marketing & Sales Alignment—More Important than Ever.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

NOVEMBER 8, 2012

Linda is the author of ten books on sales and sales management, and she has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and the Conference Board magazine. I think marketing and selling will finally become aligned.

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Demand RFP Work Management Buying Cycle 120

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Your photos from your annual customer meeting can be slides on Flickr.”

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Social Media BtoB Media Inbound Marketing 120

ViewPoint

SEPTEMBER 15, 2015

Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Early in my marketing career I was just laying marketing brick for a basic wage. Then a media rep for a magazine asked me about responses to programs, return on investment, and sales lead follow-up.

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Paid Search Agency Ad Building Companies Work Management 120