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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. And they’ve been around since long before the Internet. RSS feeds are still popular today. Is there any such thing as a free meme?

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Finding Killer Content Marketing Ideas

A Better Jones

Gain Valuable Content Insights from New Clients In an ideal world, marketers would be given a large handbook from a new client, at the start of their work relationship, that detailed every topic and keyword related to their business. In the same vein as RSS feeds, competitors can offer your content creation plenty. pick up on it.

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Content Marketing Requires the Mindset of a Publisher

Sales Engine

The answer is critical for anyone in B2B marketing today. Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. So what can we learn from magazine publishers about content marketing? #1 Of course there are!

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark Consulting

It’s an essential internet marketing tactic. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. When you have an RSS feed, it allows prospects to stay up to speed on your thought leadership.

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark Consulting

It’s an essential internet marketing tactic. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. When you have an RSS feed, it allows prospects to stay up to speed on your thought leadership.

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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs. Rather than being a tool to find online sites, it’s becoming a tool to find direct information, and as a result, the scope of SEO and online business marketing is bound to change.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 5) Algorithms.