accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! Anderson applied the long-tail concept to search marketing in 2006.

Long Tail Marketing 117

Long Tail Marketing Case Studies Case Study Studies 117

Exo B2B

MARCH 19, 2024

In other words, it’s coming… Google SGE is going to impact the way we do our searches, and that’s going to have a negative impact on your good old Google Analytics statistics. And what does this mean for B2B marketing? This means : Privilégier les «long tail keywords» (mot-clé longue traîne).

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Outbrain

NOVEMBER 26, 2019

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Engagement.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Privacy 116

Privacy Advertisements Advertising Tips 116

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use Google Analytics to gain insights.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. What Is Trending Now? Let’s talk!

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Valasys

OCTOBER 2, 2023

Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Google values content that provides value to users. Utilizing Long-Tail Keywords Long-tail keywords are specific phrases that potential customers might use in their searches.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Optinmonster

DECEMBER 20, 2023

You can use these for SEO, content development, and digital marketing. Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. To ensure your firm is making the most of this form of marketing, you need a content marketing strategy.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. To ensure your firm is making the most of this form of marketing, you need a content marketing strategy.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

SalesIntel

AUGUST 7, 2023

Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts. So B2B marketers should start adapting to this change ASAP. This website reviews the best tools in the market to help you find the best ones for your business.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. Free SEO analytics reports are available from Google Analytics.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. ” How to Fix Long Tail Traffic Drops.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

seo.co

JULY 28, 2020

Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Source: Google Analytics. Will you use a combination of head keywords and long-tail phrases? Source: Google Analytics. + Organic Traffic as Part of SEO. + The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

accelerate agency

NOVEMBER 3, 2020

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. To ensure your firm is making the most of this form of marketing, you need a content marketing strategy.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. Building out a list of long-tail keywords can start by adding, “for the finance industry,” “in Los Angeles,” or “for CFOs,” for example.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Martech Advisor

AUGUST 22, 2019

19 Essential Free SEO Tools for Marketers. These 20 SEO tools are extremely useful, completely free, and a must-have for any marketer’s SEO stack: 1. Yoast SEO is available as a free SEO plug-in on the WordPress platform, a staple for any marketer. Ubersuggest - A free long-tail keywords creator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

seo.co

FEBRUARY 24, 2022

While we were able to acquire an existing domain in the digital marketing space, we still have competitors who are digital marketers themselves. Imagine how we feel: we’re marketing ourselves as marketers and attempting to compete against other digital marketers! Ignore Analytics.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. Guest post by Max DesMarais.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

nDash

MAY 10, 2021

Many free online tools take Google’s keyword suggestions and expand upon them. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. Examples include: Answer the Public.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

nDash

JUNE 1, 2021

Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Some marketers shy away from long-tailed keywords because of search frequency compared to short keywords. Regularly viewing your analytics is essential to optimizing your results. Skipping the Title Tags.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Single Grain

JANUARY 26, 2024

SEO is getting tougher, and it’s forcing marketers to find even more clever ways to build relevancy and presence in an online space flooded with AI-generated content. To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords.

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off. Build a Solid Content Marketing Strategy.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Optinmonster

AUGUST 25, 2022

Without enough traffic, the rest of your digital marketing and sales funnel is useless. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush is a search engine marketing software with powerful functionality.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google Analytics. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Webbiquity

APRIL 14, 2015

10 Great Alternatives to the Google Keyword Research Tool by Pamorama. ” SEO Tools: The Definitive Excel Plugin for Digital Marketers by leaderswest Digital Marketing Journal. Google+: No.2 ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land. .” ” Local SEO Guides.

Keywords 100

Keywords SEO Research Resources 100

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Google truly gave and took away in 2018. While Google gave us wonderfully deep information and results with the Knowledge Graph, Google also took away some of our search traffic in the process.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79