Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 11, 2011

Just pushing out marketing messages or blasting out a generic email campaign to a bought mailing list is likely to produce disappointing results for you. It will make it easier for people to find you in search engines and blog posts will help to establish your knowledge and expertise in a new market. Quality over quantity).

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

JULY 7, 2011

There are several intuitive ways to search for products that mimic the old print version and there are tips on how to use the catalog for those who may not be very well-versed with PDFs and online catalogs. You can even save your personalized list for future reference.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

MAY 18, 2010

He goes on to list his top ten and invites his readers to add their own to the list. I have added two of my own: cutting edge technology holistic approach You can read the complete list at The Encyclopedia of Business Clichés. I found a Squidoo lens by Seth Godin where he talks about why we tend to use clichés or buzzwords.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

OCTOBER 9, 2012

Parametric search applications and cross reference guides for finding the right part number or component. The kinds of content that I have listed here are not easily copied by the competition. CAD files, Engineering Kits and online design tools for help with specifying and designing prototypes.

Top of Funnel 60

Top of Funnel Differentiation Lead Ranking Lead Scoring 60

Industrial Marketing Today

AUGUST 26, 2011

Such a specific search will most likely be done using a parametric search application on a known vendor’s site or a vertical search engine like GlobalSpec and probably not on Google. Inbound marketing requires prospects to be actively searching for products and solutions.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

MAY 6, 2011

in PDF format without requiring registration, robust search capabilities and logical organization of the site for quicker and deeper research. In 2008, 78% of the respondents agreed that the results at the top of a search list were probably bought and paid for, regardless of relevance.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 15, 2011

I found it quick and easy to search through the more than 67,000 categories listed in their CAD library. With just two clicks, I was able to narrow down my search to Pumps, Valves & Accessories > Valves: High Pressure. That was back in 2005. I’m sure that number has grown significantly since then.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. I encourage you to add your own ideas to my list of seven.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

AUGUST 20, 2010

Having a search function on your website is no longer an option, it is a requirement. You need to move beyond the free Google Custom Search tool for websites. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

MAY 3, 2010

I’ve listed six business blogging tips here to get you started. Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. You need to optimize yours if you want to be found in major search engines. What do you want the post to do for your company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 21, 2010

For the past three years, marketers have listed too few marketing resources, not enough high-quality leads and a need to improve ROI as their top three challenges. It helps you with: Search engine optimization (SEO): Being there where your prospects and customers are searching for a solution to their problem.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

APRIL 30, 2010

By feeding new leads into the beginning of a program (instead of just adding them to the list for the next send) you’ll get much more use out of your nurturing program content and tell your leads a consistent story at the same time. Who has more “Rs&# to add to the list?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 26, 2011

Create an online version that supports complex parametric searches to help design engineers find the exact part from your inventory of thousands of SKUs. That’s my short list of ways for manufacturers to breathe new life into old product content. How about you? How are you refreshing your existing product content?

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. I searched Wikipedia for information but couldn’t find an exact definition. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 12, 2010

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. This was second only to downloading product data sheets. This may include basic pricing information. Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 9, 2010

The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). I would take this a little further. But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 9, 2012

Google the search phrase hydraulic fracturing blogs and it will return 2 million results! Sure, there are plenty of blogs written by die-hard tree huggers and other environmentalists with their own agendas but the list of blogs on hydraulic fracturing from companies and organizations reads like the “who’s who” of the E&P industry.

Social Marketing 60

Social Marketing Social Media Paid Search Agency Youtube 60

Industrial Marketing Today

JUNE 4, 2011

The single biggest benefit of blogging that I know of is getting found early and often when engineers and industrial professionals are researching solutions using search engines. Building this kind of thought leadership and online credibility helps you grow your list of new prospects and leads.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Ranking 60

Industrial Marketing Today

AUGUST 24, 2010

The use of supplier websites is at number two, second only to search engines. Grow your in-house list by implementing a lead generation tactic. The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ).

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60