Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Employees are creating more video content on LinkedIn talking about industry topics as thought leaders in their own right. Business Outcomes. Business Outcomes. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE?

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? There are many.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

JULY 17, 2018

IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Via LinkedIn (Message), via Twitter (Send me a tweet) or via www.growth-hackers.net/contact. Integration of AI is what’s going to disrupt most industries in the next 12-60 months.

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Onalytica B2B

AUGUST 7, 2018

Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. I began my social media career officially back in 2010 working at the U.S. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Location: Hollywood, California. I wrote more about this here.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

AUGUST 31, 2017

He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. In marketing, we are good at doing stuff, we’re not so good at measuring the things we do, learning from what works and what doesn’t, and optimizing our activity.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

APRIL 5, 2018

I learned what they were doing, what was working, what wasn’t. I walk to work and I always learn something along the way. Most marketers don’t work that hard to win engagement and clicks in social. Working a little harder can make a difference. But early on, I started networking and making friends with the big names.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

APRIL 26, 2018

Show that you value them and what they have to offer; show them that you want to work with THEM. This is a really great tip when working with influencers around events. Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. all require clean/standard data to work effectively. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Key Topics: Martech, Marketing Operations. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. That year was the pivot point.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MARCH 22, 2017

While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

MARCH 1, 2017

This is most certainly the case for social media platforms outside of LinkedIn. Understandably, the perceived value of LinkedIn seems to be more obvious to CEOs, as 70% of those with a social media presence, created themselves a profile on LinkedIn first- perhaps as the purpose of LinkedIn is to network and facilitate business opportunities.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

SEPTEMBER 14, 2017

Ann is a speaker, author, and member of the LinkedIn Influencer program. I worked at newspapers, magazines, and became the first Chief Content Officer at one company ( ClickZ , which I co-founded in 1997) and now hold the title at another ( MarketingProfs ). Because his brain works 100% differently than my own. (Or

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

NOVEMBER 22, 2017

According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. Check their LinkedIn profile. Little wins will show it’s working. The same process doesn’t work for all.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. I also began working with CRM systems to enable database marketing efforts and lead results analytics. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton - Content and Social Team at LinkedIn. LinkedIn for Sales.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

MAY 25, 2018

In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? If you’re not, then perhaps you need to revisit the work you did around influencer identification, and your activity inputs.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

OCTOBER 30, 2018

Even if we are using professional writers, we want them to go to actual experts, people who are working with business owners day-in and day-out. The only way to get that content and not have that same content that has been published out there, is to work with real experts. DOES IT MATTER THAT THE INFLUENCERS FIT YOUR TARGET AUDIENCE?

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Russell Working. We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). Sarah Pinch. NickBrownExpert. Nick Brown. arikhanson.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

MAY 25, 2018

In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. The reason these influencers choose to buy their followers is down to the fact that the kind of brands they work with are willing to pay for quick brand exposure, so understandably prioritise reach. However, David’s 40.6K

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

JANUARY 18, 2017

Technologists are incorporating more “marketing” thinking into their work through growth hacking and user-centered design. Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. LinkedIn Marketing. REVOLVE Conference.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE?

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

SEPTEMBER 16, 2015

During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. Platforms and services like Periscope or Facebook allow people and brands to live stream their daily activities and show live scenes out of their work space.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

SEPTEMBER 27, 2017

Well – the exact same goes for working with influencers. The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. ” Jason Miller , Global Content Marketing, LinkedIn.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

JULY 16, 2018

When working with influencers it’s important to consider what value you can offer them and their audience. Jason Miller – How LinkedIn Uses LinkedIn for Marketing. Inside the white papers included designs by Brian Cannon famous for his work in the 90’s creating album covers for Oasis.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 20, 2016

But they often don’t work on the last few hard yards. Test what works and stick with it. Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. They love the vanity metrics of traffic, social media sharing and follower growth. That’s all!

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

FEBRUARY 13, 2018

Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? The usage of AI and Analytics to make better decisions when it comes to helping customers be successful with your product or service.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

AUGUST 30, 2017

Lee is a long time digital marketer that started working in web development and online marketing in the late 1990s. My digital marketing origin story started with selling websites followed by teaching myself basic web development, design and SEO working with clients like Toro, Supervalu and the US Veteran’s Administration.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Through our work over the last 7 years with brands and agencies both large and small from around the globe here are the 5 most common reasons why we believe Influencer Relations programs fail. THE REASONS WHY. 1) Lack of influencer-focused resource. 3) Lack of quality content / brand messaging.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MAY 6, 2016

” Paul Sonnier – Founder, Digital Health group on LinkedIn , Creator, Story of Digital Health. “Concurrent with founding the Digital Health group on LinkedIn (now counting over 45,000 members), I have defined and promulgated the modern definition of ‘digital health’ around the globe.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0