Writing on the Web

AUGUST 29, 2012

Do you use social media like Facebook , Twitter or LinkedIn ? Therefore your content needs to trigger an action. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. What are your online reading habits, blogs, websites, articles, videos, podcasts? Which e-newsletter and blogs do you subscribe to?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Share this on LinkedIn. Your blog writing can improve. But just follow along with me here.

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Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Share this on LinkedIn. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs persuasion persuasion triggers. Are you writing with feeling? Share this on Facebook.

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Writing on the Web

AUGUST 2, 2010

Use persuasion triggers. Share this on LinkedIn. When marketers write content, they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use emotional hot buttons. Motivate action with fear, scarcity, urgency.

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Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Therefore your content needs to trigger to action. Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. Share this on LinkedIn. What are your online reading habits, blogs, websites, articles, videos, podcasts?

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Writing on the Web

OCTOBER 27, 2010

Share this on LinkedIn. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz.

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Digg Content Trigger Marketing Buzz 100

Writing on the Web

OCTOBER 30, 2014

Our mirror neurons get triggered and we put ourselves into the story. Contact me here or on LinkedIn. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care. We imagine something happening to us and how we’d feel and act. What do you think?

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Writing on the Web

MAY 26, 2010

They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn. Giving generously of your expertise on your blog is what is called the reciprocity trigger. Before you ask them to buy, ask them to engage with you.

Trigger Marketing 100

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Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Share this on LinkedIn. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. At some point, something was important enough because it was emotional.

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Writing on the Web

SEPTEMBER 28, 2010

Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Content Marketing 100

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Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Share this on LinkedIn. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Authenticity. Share this on Facebook. Add this to Ning.

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Writing on the Web

APRIL 25, 2011

Our mirror neurons get triggered and we put ourselves into the story. Share this on LinkedIn. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care. We imagine something happening to us and how we’d feel and act. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 13, 2010

Share this on LinkedIn. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing content marketing tips content marketing with blogs converting readers to clients neuromarketing persuasion persuasion triggers writing on the web. Share this on Facebook.

Copywriting 100

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Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Share this on LinkedIn. I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. I can tweak the title and the keywords before I publish. Share this on Facebook. Share this on FriendFeed.

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Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. Share this on LinkedIn. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

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Writing on the Web

OCTOBER 24, 2010

Copywriters have been using subconscious emotional triggers for a long time now with success. Share this on LinkedIn. I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Share this on LinkedIn. Attention, emotional impact, and memory in action.

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Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? Share this on LinkedIn. How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results.

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Writing on the Web

AUGUST 12, 2010

Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog writing content marketing with blogs persuasion triggers storytelling Writing for the Web. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JANUARY 11, 2011

Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Share this on LinkedIn. Most of them center on writing about how to solve a problem for your readers. The best way to gain attention and engage readers is through storytelling. A success story, especially in the face of difficulties.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Share this on LinkedIn. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies. Quotes and testimonials. Email this via Gmail.

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Writing on the Web

NOVEMBER 16, 2010

It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. Share this on LinkedIn. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. What does this mean to marketers? To business people?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

AUGUST 22, 2015

Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy.

Linkedin 100

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Writing on the Web

JULY 15, 2010

Are they able to use triggers to get us to buy stuff? Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Customers rule. Will marketers be able to influence online buying decisions with subconscious persuasion powers? How is brain research influencing marketers? Share this on Facebook.

Content Marketing 100

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Writing on the Web

OCTOBER 13, 2010

And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. Share this on LinkedIn. We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials. However, attention fluctuates moment by moment.

Content Marketing 100

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Writing on the Web

JULY 16, 2015

I’d love to hear from you – send me an email , or contact me on LinkedIn. What do you think? How would you detect a phony testimonial? How do you use client testimonials?

Ethics 100

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Writing on the Web

OCTOBER 18, 2010

Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Share this on LinkedIn. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Content 100

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Writing on the Web

NOVEMBER 13, 2014

Do you use social media like Facebook , Twitter or LinkedIn ? Therefore your content needs to trigger an action. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. What are your online reading habits, blogs, websites, articles, videos, podcasts? Which e-newsletter and blogs do you subscribe to?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Share this on LinkedIn. Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

JUNE 16, 2011

You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) Stay tuned for the next post about persuasion triggers and getting your readers ready to do business with you! 7. Digg this!

Trigger Marketing 100

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Writing on the Web

SEPTEMBER 13, 2010

Here are ten key triggers that help influence readers to take action. Share this on LinkedIn. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits blog content blog marketing blog writing content marketing with blogs persuasion triggers web marketing Writing for the Web.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

JUNE 13, 2011

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Share this on LinkedIn. While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Share this on Facebook. Share this on FriendFeed.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Share this on LinkedIn. Online persuasion works best when you appeal to both the logical and emotional centers in the brain.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

OCTOBER 6, 2010

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Share this on LinkedIn. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Share this on Facebook. Share this on FriendFeed.

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

AUGUST 30, 2010

There are similar persuasion triggers , similar drives , similar emotional hot buttons. Share this on LinkedIn. The only thing that makes your readers similar may be their interest in the niche you are writing about, because you solve problems they have, because you share interests and passions with them. Share this on Facebook.

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Writing on the Web

OCTOBER 5, 2010

The basic premise is that there are neurological triggers that marketers can use to further embed their brand, and the frightening dimension is that the targets don’t know they’re being targeted and manipulated. Share this on LinkedIn. Regardless of whether it works or not, there’s a fear that it could.

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