Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Keep writing those blog posts and white papers. Sorry to break it to you, but statistics don’t lie. Take early retirement? Of course not.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . It’s less about the medium and more about the content. About the Author: .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Vision Edge Marketing

DECEMBER 15, 2020

This trend has certainly added more twists and turns to the buying process. The increase in this trend is particularly significant as the perception and role of the salesperson in the B2B purchase process evolves. Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on.

Peer-to-peer 286

Peer-to-peer Buy Sales Cycle B2B Sales 286

The Point

APRIL 19, 2017

Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. In contrast, content that relies heavily on statistics or market data – an industry trends report, for example – will lose its appeal after only a few short months.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Trade Press Services Newsletter

OCTOBER 6, 2022

That’s why it’s important to know which B2B marketing trends are important now and over the next year. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. A detailed whitepaper about industry trends and pain points demonstrates that your business has earned the customer’s attention. Content will be passed over if it isn’t useful or trusted.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Contently

JANUARY 30, 2017

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required. This trend shouldn’t come as a surprise.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Marketing Insider Group

AUGUST 12, 2020

They make plenty of money, usually head departments, or are headed in that direction, trend liberal, and favor designer and rescue doggos (yes, they call them that). LinkedIn might be their business favorite, while they probably frequent dog owner groups. A lot of them are your tween customers’ moms.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

SmartBug Media

MAY 8, 2023

In fact, about 25 percent of marketers are leveraging influencer marketing , and it offers the second-highest ROI of any trend. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

FEBRUARY 8, 2011

What trends are likely to emerge in the coming year? You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions.

Social Media 58

Social Media Social Marketing Trends Media 58

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Webbiquity

MARCH 31, 2022

With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. It allows you to examine your brand reputation and customer sentiment, so you can better predict future trends along with potential threats or opportunities. Voice search is on the rise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech

MARCH 31, 2023

Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries. They also provide competitive intelligence and emerging trends and tech to consider. Common offerings include webinars, white papers, user communities and user conferences. These are worth following.

Work Management 95

Work Management Marketing Management Training Vendors 95

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The most popular content formats: case studies, presentations at live events, white papers, online articles and videos.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). LinkedIn (87% vs. 83%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Brandpoint

MARCH 25, 2023

If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Understanding Shifting Trends.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

KEO Marketing

JULY 19, 2017

The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends . Make sure your outbound marketing leverages these trends: Marketing Automation. Inbound Marketing Trends . Make sure that the content you create follows these four trends: Mobile Responsive.

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. On your LinkedIn home page, look for the “Connections” tab. Once the file is uploaded, you will be able to see the LinkedIn profiles of your contacts.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Webbiquity

OCTOBER 29, 2019

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. Latest trends in email marketing software. Latest trends in email marketing software.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. There’s absolutely nothing wrong with covering a trending topic or revisiting an idea that has proved popular. Ideas can come from many places.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. How to optimize your B2B LinkedIn profile. Top B2B marketing trends. This sales mapping process also highlights areas where new marketing deliverables should be created.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Pam Didner

AUGUST 16, 2020

If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. For example: if a white paper is used for e-mail campaign and event collateral, you need to know the number of downloads as well as the number of business cards collected at the event.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. Matt: Welcome everybody to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. For example, LinkedIn is a prime platform for HR networking and thought leadership. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” Sell subscription options prominently. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Zoominfo

APRIL 18, 2019

Look at the characteristics and common trends these people have. A recent trend in logistics has seen the diminishing number of 3PL firms, but growth in size. Blogs, white papers, webinars – whatever makes sense for the market you’re targeting. Who are your top performing customers? Biggest deals? Fastest sales cycles?

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. The five trends for helping create those experiences and get moving are: Relevance in mobile becomes reality- 50% of unique visitors are mobile visitors. The solution: Create lasting experiences. .

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Drive subscriptions.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100