Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check LinkedIn for connection requests.

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Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. With real stories!

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Buzz Marketing for Technology

SEPTEMBER 24, 2008

Welcome to Work Literacys Web 2.0 Welcome to Work Literacy's Web 2.0 Sponsored by Work Literacy and the eLearning Guild, from September 29 through November 7, 2008, this network will be THE place for you to learn about Web 2.0 and how social media tools can be used by learning professionals.

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Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value.

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The Effective Marketer

OCTOBER 5, 2010

For reviewing existing websites, I have used my tablet PC to make screen annotations and save them as images to the team, but what if you have people remote or if you want them to review and add their own comments about the site on their own time? Below are a few useful tools out there for this problem. Any other tools I have missed?

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Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

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B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). For the most part, I have set my preferences to receive as few emails as possible from my social networks.

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The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 United States License.

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Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 tools give all of us an opportunity to participate in and manage our own learning. We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. through the lens of Web 1.0,

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The Effective Marketer

JANUARY 13, 2011

You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post. United States License.

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The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

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Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. If you already have a profile on one of these sites, joining is easy--just click the links above. Comments (0).

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The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? Happy 25th birthday!

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Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

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Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

Work Management 100

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Buzz Marketing for Technology

JUNE 27, 2008

The tie between multiple intelligences and types of tools we use. I see a potential parallel between the parts of the brains we use for a given situation (often based on our preferred intelligences) and the choice of tools. Corporate Policies on Web 2.0. Corporate guidelines for social software. Sites of Interest.

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Buzz Marketing for Technology

JULY 24, 2008

From there I went to the Work Literacy group site and read a posting about " change ". Like you, I find a work-flow that involves pen and paper to be a salutary tool! Corporate Policies on Web 2.0. Corporate guidelines for social software. What we can learn from Linkedin. Sites of Interest.

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The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. Like Be the first to like this post.

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Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

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Business Blogging Optimization Web 2.0 Business 60

Buzz Marketing for Technology

JUNE 27, 2008

The framework can then be used to develop different assessment tools, technology, and instructional designs based on the culture and organizational/individual epistemologies. Corporate Policies on Web 2.0. Corporate guidelines for social software. What we can learn from Linkedin. Sites of Interest.

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Buzz Marketing for Technology

AUGUST 4, 2008

Using the diagram I created, I thought how these categories might be used to assess training and technology needs and how different groups might use different tool sets. As a result they need to develop socio-cognitive and social skill sets. Is it any wonder why consultants are more apt to use social networking tools?

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Web 2.0 Wiki Social Networks Work Management 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 3, 2010

For an eCommerce site that is easy, it is typically the value of transaction per visit. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, you can track how many times site visitors clicked on the play button for a video on a particular page.

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Buzz Marketing for Technology

AUGUST 4, 2008

One paper in particular which I gave at AERA in 2006 (you can find a copy on my website) is the basis for the cognitive, social, and social-cognitive skills. This came out of work I did with Dr. Hae-Doek Song in which we looked at cognition and social aspects of a distance learning course. Corporate Policies on Web 2.0.

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Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? What does someone from 3M say?

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B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. Top word of 2009: Twitter.

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Paid Content Online Marketing Paid Search Agency Web 2.0 48

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. You can follow any responses to this entry through the RSS 2.0

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WebMarketCentral

NOVEMBER 11, 2009

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation.

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Traffic Twitter Linkedin Web 2.0 20

Industrial Marketing Today

JANUARY 26, 2010

Is it so outdated that you avoid sending prospects and customers to your site? It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Search engines love sites with constantly changing fresh content.

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Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site. Make sure your primary navigation and site pages conform to a familiar user interface. Engineers are creatures of habit.

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Web 2.0 Planning Buying Cycle Lead Ranking 60

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that.

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Inbound Marketing Training Planning Work Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

Looking at work literacy from this viewpoint, technology is only a tool with which these knowledge workers will be able to draw on. Corporate Policies on Web 2.0. Corporate guidelines for social software. What we can learn from Linkedin. Sites of Interest. ► May. (10). Paying attention. Elearnspace.

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Buzz Marketing for Technology

OCTOBER 6, 2009

They provide companies with the tools and information necessary to run their business. 5) What impact do you think Social will have on the Sales function? Social media IS having a huge impact on sales today and will continue to have an even greater impact as it matures. Sales Executive, Enterprise 2.0/Web

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Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Have a flexible ability to write and speak in different registers ( informal, formal, international, local, business, social, etc.). For example, the internet requires that they know what they are looking for and allows them to tailor their tools to optimize their work (i.e. Corporate Policies on Web 2.0. at 12:00 PM. .

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Web 2.0 Wiki Work Management Long Tail Marketing 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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