Digital B2B Marketing

APRIL 28, 2011

Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. The general advice is to understand your audience and what sites they use.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

OCTOBER 2, 2012

Places you can uniquely target your audience might be targeted publications, sites or communities. Alternatively, it may be sites or technologies that give you the ability to carve out just your audience. Possibilities could include: LinkedIn profile-targeted advertising.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

NOVEMBER 21, 2013

On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%! The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week. Here are three examples of ways you can use this data, in addition to getting more complete reporting from Twitter and other social sites.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

DECEMBER 1, 2011

Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Both are marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Both are marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

FEBRUARY 13, 2012

Today, this change is often wrapped up in discussions of technology, buying media based on audiences (instead of sites), optimization algorithms and new skill sets. If so, I would love to connect with you on LinkedIn. In reality, the change is far bigger.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

APRIL 20, 2016

The advertising itself is generally purchased through exchanges and will generally come from a broad range of sites (from thousands to millions depending on the media partner and your specific program). How do companies like LinkedIn and Facebook know where we work? IP targeting can broadly reach a target company. Because we tell them!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

FEBRUARY 16, 2015

Publisher sites are noisy places, some have more than a dozen ads on a single page and 10′s or 100′s of millions of ads served every month. Many marketers start with retargeting because it reaches a very finite audience that is already familiar with your company (people who visited your site) and is relatively inexpensive.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JULY 19, 2012

Find the Advertising Link Where is the link to advertising info on their site? If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Sites with advertising info buried in the footer are almost always focused on their audience instead of advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

JANUARY 8, 2013

million global unique visits in October (via Comscore), Google+ is struggling to drive real usage, with users only spending 12 minutes a month on the site (via Google in June). The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

JUNE 18, 2014

Others glean data from millions of sites in order to learn about you through your online activity. Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. Does BlueKai Know My Income or Age.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

MARCH 15, 2011

These are the ads that take over a site, blocking access to the content someone was looking for. Diligent marketers see this in the results, with significantly lower engagement and higher bounce rates than other placements on the same site. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Matching the Results House email files, organic site traffic and promotions on your own site will consistently outperform third party promotions. Reaching the Audience Email.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 13, 2012

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Who Pins Your Content on Pinterest Today, Pinterest is one of the easiest platforms to track for small sites. All pins are consolidated by source at [link] + yourdomain.com/.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

APRIL 7, 2011

Unfortunately, marketers and agencies alike will justify this behavior by positioning the brand site, not the advertising, as the core delivery vehicle for the brand message. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Will you measure and manage based on your objective?

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 9, 2011

And although I would like to see a thumbs down or dislike option on ads and sites, most marketers frankly don’t have the stomach for it. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Part two, with marketing activities still prevalent today, will be published next week.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 1, 2011

For example, a site with high audience quality measures (bottom right box) is reaching the right audience. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. So what did the people who went to the site and made purchase do right before they went to the site? Is it obscured by other ads?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MAY 14, 2013

When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. You are always available whenever a prospect is looking for you. When someone looks for you or one of the problems you solve on Google, you are there. When your potential prospects turn to the marketplace, they should always find you.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100