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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners and suppressing users that have already purchased or have open Service Cloud cases.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Share this on LinkedIn.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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LiveIntent announces Identity Enrichment on Salesforce AppExchange, the world’s leading enterprise cloud marketplace

Liveintent

Once matched, LiveIntent will deduplicate, cleanse, append, and enrich a customer’s first-party data with continuously authenticated licensed identity, demographic, behavior, and interest data in order to support marketing, advertising, and service delivery initiatives. Follow LiveIntent on LinkedIn. Comments on the News.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

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Enhancement Round-Up Q2 2021

Lead Liaison

Updates include new Guidelines for Games, Global Leaderboards with Automated Leaderboard Data Export, Easy On-Off Activation Toggles, 5 Amazing New Activations, Filter Criteria for Pick-a-Winner, Event in a Box for Event Organizers, and Deal Filtering by Product or Service. See the details on these important enhancements below.