Convince & Convert

MARCH 27, 2012

The best part is that these companies come to us ready to buy, and our sales cycle has dropped, in some cases, to just a few days. Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn.

Work Management 132

Work Management Marketing Management Marketing Automation Services Service 132

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

APRIL 29, 2012

The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. There are several deals from this effort moving through Planisware’s sales cycle – which can be two years or longer – and these deals could be worth millions, Scully says. The gamble pays off.

Lead Generation 120

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 120

markempa

JANUARY 4, 2006

Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads. Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 9, 2005

« Podcast: How to Nurture Leads | Main | Winning the Complex Sales Cycle with Thought leading Content » B2B Lead Generation Blog Adds FeedBlitz for Email Notification I have an announcement for readers who use Bloglet to get email notification for the B2B Lead Generation Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MARCH 30, 2005

Reputation has a direct link to the second output – demand creation – and indirectly helps to drive the third output (revenue) by building a foundation of trust and credibility that should be revisited as needed throughout a sales cycle." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

markempa

JUNE 8, 2005

Also See: Winning the Complex Sales Cycle with Thought leading Content FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What thought leadership content am I missing?

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Webbiquity

OCTOBER 8, 2013

Social Media and the Sales Cycle by Marketing Wisdom for the 21st Century. Can social media help shorten b2b sales cycles? Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. Email can work. That will really blow them away.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Social Media and the Sales Cycle by Marketing Wisdom for the 21st Century. Can social media help shorten b2b sales cycles? Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. Email can work. That will really blow them away.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

LeanData

JULY 15, 2014

Here are some tips for mapping customer characteristics to accounts: Identify typical deal size, length of sales cycle, and the stakeholders of your top accounts. Compare sales history with visits and engagement on digital (.com, Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

Here are some tips for mapping customer characteristics to accounts: Identify typical deal size, length of sales cycle, and the stakeholders of your top accounts. Compare sales history with visits and engagement on digital (.com, Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

Here are some tips for mapping customer characteristics to accounts: Identify typical deal size, length of sales cycle, and the stakeholders of your top accounts. Compare sales history with visits and engagement on digital (.com, Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120