Vidyard

JANUARY 14, 2015

“This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Sprout Social

MARCH 13, 2017

Or how about when LinkedIn sends you emails with information about your connections. Even if you don’t get to a level of personalization that Instagram and LinkedIn use, social proof still matters. times increase in purchase intent after seeing promotional content from influencers. Businesses are averaging $6.50

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

Marketing Insider Group

JUNE 20, 2023

Sure, this can come in the form of TikTok videos, Instagram reels, and LinkedIn posts, but we can’t forget about: Blog posts Podcasts Infographics Case studies Any kind of content that represents both your brand and audience’s interests will drive better traffic and engagement. And covering all your bases. Build Your Content Arsenal Today!

SEO 232

SEO Lead Ranking SERP Case Studies 232

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Here are real LinkedIn user comments to a SalesIntel post. No more relying on LinkedIn InMail.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Contently

MARCH 3, 2021

Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. In our survey, 69 percent of respondents claimed to follow a brand on Facebook, Twitter, LinkedIn, Pinterest, or Instagram. Social impact storytelling drives purchase intent. Nice, right?

Marketing Report 217

Marketing Report Content Marketing B2B Thought Leadership Content 217

Convert

APRIL 18, 2023

According to Lorenzo Carreri, who brought this up on LinkedIn , product images on a product details page (PDP) are like a funnel. Already a few weeks ago I reported here on LinkedIn about the test at Vetain. But it is always nice to have some A/B testing validation to sprinkle on top. Reframe: Product Images Are a Funnel Too.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52

Convert

AUGUST 15, 2022

Here’s a priceless tip from Rich Page on LinkedIn: Most ecommerce sites feature the filter on the left panel. For profit-driving improvements on your Shopify product pages, run A/B tests to validate your ideas — don’t just replicate ecommerce product page design best practices. But what if your audience prefers something different?

Optimization 59

Optimization Examples ROAS Paid Search Agency 59