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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Social video is creating an amazing user experience for buyers coming onto our site because they have never seen homes positioned like this.” “Being everywhere in a social network is a big mistake in strategy.” If you could do a Skype call with any living person, who would it be?

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

When done right, every detail on your site, from the UX elements like colors and fonts to your product pages and blog posts, helps you position yourself as an authoritative resource and inspire people users to convert. Creating top-notch content is also important, as it lets you position yourself as a leading industry name.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. Clicks on mobile apps or desktop softwares: Programs such as Skype or news apps often do not pass referring information and, thus, result in direct traffic.

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How to build a better business with B2B social listening

Sprout Social

If you want to know whether or not a new feature or roll-out will be well received, social media is a great place to gather unfiltered feedback. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers. Look no further than the social space. The takeaway?

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5 Ways to Get the Most From Google+ Communities

Biznology

While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups.