Zoominfo

FEBRUARY 27, 2021

ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. LinkedIn Sales Navigator. LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach. Not to pat ourselves on the back, but we consider ourselves No.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. ZoomInfo TalentOS is an example of such a data platform. Recruiters can pull lists of highly qualified candidates and link to their LinkedIn profiles directly from the platform.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Keep reading! Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Examples 93

Examples Zoominfo Work Management Webinar Metrics 93

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

JUNE 4, 2019

Before making your initial call, take the time to network and research your B2B sales prospects to uncover any commonalities. Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? Optimize Your Social Presence. 3. Establish your credibility.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Top 10 Social Selling Tools 1. How do we know?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Vidyard

JANUARY 6, 2022

LinkedIn Sales Navigator 2.3 Zoominfo 2.5 LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. Its platform facilitates networking in the digital world. However, if you’re already using LinkedIn for some activities, then its tools might fit a niche-specific need.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. 48 Social Selling Statistics to Help You Close More Deals. alone ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Reddit Reddit is more than just a niche social networking website.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

OCTOBER 20, 2021

We’re seeing a huge uptick across the board as restrictions lift,” says Kerry Moore, Vice President of Talent Acquisition at ZoomInfo. When targeting passive candidates—even if they flat out reject your offer—you can still create a connection with them and add them to your network. Let’s take a closer look.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. Passive recruitment means courting and networking with the right potential job seekers at a time when they: May not be seeking out a new job; and May not know that your organization exists. (If They’re easy to find.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

SalesIntel

MARCH 1, 2024

Lusha then scours the web to locate contact information, including email addresses, phone numbers, and social media profiles. Integrations: Lusha offers integrations with various platforms, including LinkedIn and other sales tools. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Zoominfo

JUNE 6, 2022

It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo. Leverage Social Media It’s critical to build your employer brand on social media if you want your ideal candidates to find you.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Zoominfo

APRIL 21, 2019

Let’s look at the three primary developments that have changed the way recruiters’ source candidates: Social media sourcing: Social media platforms have only been around since the early 2000s, but they’ve only recently transformed the way recruiters find candidates. 73% of companies successfully hired a candidate with social media.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

JUNE 4, 2018

In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social media followers. Many marketers rely too heavily on their social media followers to measure their social media success—and we get it!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? AKA, alignment is the name of the game. .

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Hubspot

JULY 3, 2020

Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account. Social listening, search intent, press releases, and Google Alerts are all great resources to leverage for information that can be used to gain insights into future account needs. LinkedIn Ads.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Heinz Marketing

SEPTEMBER 9, 2022

Outbound leads came through lists of companies in Heinz Marketing’s ICP (Ideal Customer Profile), and through search functions on LinkedIn Sales Navigator. Using programs like SalesForce, Outreach Everywhere, LeadIQ, and ZoomInfo gave me a better idea of industry applications, which is something that isn’t often taught in the classroom.

Ideal Customer Profiles 105

Ideal Customer Profiles Lead Ranking Paid Search Agency Budget Programs 105

Zoominfo

JUNE 15, 2020

Study the prospect’s business website and social media profiles, then select one or two details to reference in your voicemail. For example: “Hey Jeff, this is Dave, with ZoomInfo. Grace Taylor is their VP of Network Infrastructure and the person you should be talking to. Hey Gabe – this is Dave with ZoomInfo.

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

Heinz Marketing

DECEMBER 9, 2021

Some of these features might include CRM overlap and integration where the capabilities span across multiple platforms, data cleaning/cleansing, social media integrations, and technology prospecting. Deliver campaigns to tailor-made audiences through Demand-Side Platforms or ZoomInfo’s network. LinkedIn Sales Navigator.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Zoominfo

OCTOBER 31, 2018

These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

JULY 5, 2018

Employee advocacy emerged a few years ago as a method to boost a brand’s reach, increase social media engagement and facilitate conversations about your company. As more consumers turn to the internet to shop, conduct product research, and network, you must optimize your web presence to maintain relevancy. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Rev

SEPTEMBER 27, 2023

These tools can help you do things like connect with leads on social media, create targeted campaigns to engage prospects and track results. Video conferencing, chat and messaging apps, and enterprise social networks are all examples of communication and collaboration tools used by successful sales teams.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Zoominfo

OCTOBER 20, 2021

My HRCareers Community MyHRcareers is a UK-wide community connecting aspiring and inspiring HR professionals for networking & CPD. They’re about social learning and pushing one another to think outside the box about HR’s impact and value, as well as the roles within it. Watch here 8. Watch here 9.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SalesIntel

AUGUST 2, 2023

While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. Real-time updates and AI-powered insights equip sales teams to stay ahead. stands out by presenting itself as a real-time data intelligence search engine.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Zoominfo

JUNE 11, 2019

In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social Media Followers Many marketers rely too heavily on their social media followers to measure their social media success—and we get it!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Zoominfo

JUNE 4, 2019

Before making your initial call, take the time to network and research your B2B sales prospects to uncover any commonalities. Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? Be sure to optimize your web presence accordingly—especially your LinkedIn profile.

Ad Building 100

Ad Building Case Study Case Studies Word of Mouth 100

SalesIntel

JULY 12, 2023

LinkedIn Sales Navigator: LinkedIn Sales Navigator is a powerful data provider that offers access to LinkedIn’s extensive professional network. Their platform provides detailed information about companies and individuals, including firmographics, technographics, social data, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52