Content Marketing Institute

MAY 22, 2018

It all started when a fan saw a cute photo in the National Zoo’s Twitter feed and challenged her local aquarium (Virginia Aquarium) to share an even cuter photo. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. Twitter caps us off at 140 characters, but what about Instagram? Twitter: Amazon. Yes, even for social media.

Social Media 98

Social Media Conversion Media Tips 98

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Twitter is extremely powerful for reaching audiences and building relationships. One interesting tool in particular is Twitter #chat. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. When we looked at the statistics, we had 10 different people tweet about our launch to a total Twitter following of 40,013 people.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. When we looked at the statistics, we had 10 different people tweet about our launch to a total Twitter following of 40,013 people.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

KoMarketing Associates

OCTOBER 16, 2012

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Some of the things I would evaluate when reviewing a guest blogger: Evaluate the individual’s social media presence, particularly LinkedIn, Twitter, and Google+.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). YouTube (69% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Ranking 100

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Microsites are advisable only if they don’t dilute the search authority of the main business website. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Microsites are advisable only if they don’t dilute the search authority of the main business website. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . • Partner websites (e.g., retailers, resellers, technology partners, affiliates or vendors). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . • Partner websites (e.g., retailers, resellers, technology partners, affiliates or vendors). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.

Social Media 40

Social Media Traffic Tactics Media 40

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Marketing Insider Group

JANUARY 28, 2015

Twitter, Facebook, Linkedin, etc. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. They regularly publish licensed and original content on their site, then they promote these posts organically and in sponsored LinkedIn updates. One additional source to consider is digital display.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

AUGUST 9, 2012

Your company may have just begun to develop your Facebook and Twitter presence, while other companies may be leveraging more advanced techniques. This can take place during a formal social media training day or even a social media microsite. Set a baseline of where you are now and set goals for where you will want to be in stages.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

NuSpark Consulting

JULY 17, 2010

When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. Landing pages are microsites that promote specific products/services with call-to-action web forms. Most systems integrate well with SalesForce.com, but also others.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SugarCRM

DECEMBER 11, 2013

Microsites. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. News and Press.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. As noted above, trade publications were once the only way to reach niche audiences.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. However, when it comes to reaching B2B tech buyers, your best bet might be on LinkedIn.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

NOVEMBER 4, 2018

Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. This saves time and prevents misinterpretation of your responses (especially on Twitter). Display names on Twitter and Instagram are easy to change. Arm Your Army. We can help.

Social Media 167

Social Media Work Management Marketing Management Media 167

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. Literally, click, record voice, and share the recording link in an email or LinkedIn message.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Marketing Insider Group

FEBRUARY 9, 2015

Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. Some amazing results such as this came about: Respondents are automatically opted in to receive PETA mobile alerts, are invited to retweet the campaign video on Twitter and to share campaign related posts.

Paid Search Agency 100

Paid Search Agency Microsite Mobile Marketing Emarketing 100

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling. Two words— timely and timeless.

Social Media 97

Social Media Media Generation Work Management 97

Convince & Convert

MAY 28, 2012

Create a Web page or microsite and put all the information about the crisis in one place. This saves times and prevents misinterpretation of your responses (especially on Twitter). Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf.

Social Media 157

Social Media Work Management Media Microsite 157

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department. Marketing Automation. No (except salesforce.com Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Biznology

SEPTEMBER 23, 2014

When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80