Adobe Experience Cloud Blog

JULY 25, 2018

According to stats from the Delhi School of Internet Marketing, 80% of marketers agree that data has a positive effect on advertising campaigns. The post How to Build a Super Audience for Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

AUGUST 19, 2016

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. This all comes down to the math and two key stats. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Vidyard

MARCH 23, 2021

It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Heinz Marketing

MARCH 21, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching live on LinkedIn, thank you so much for making us part of your workday. By Matt Heinz , President of Heinz Marketing. I’m your host and I want to thank everyone for joining us today.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for. They’ll weave the viewer’s name, company logo, or LinkedIn picture seamlessly into the video content to draw the viewer into the story and create a unique and memorable experience.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Zoominfo

MAY 21, 2020

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Interested in more?] In that case, walk away.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. Leverage 3 rd party data for validation—graphics, images, and stats go a long way. Sign me up! Remember to always ask yourself “why should they care?”

Marketing Automation Services 48

Marketing Automation Services Tips Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 1, 2016

To date, DMR Digital Stats/Gadgets reports that Quora answers span over 400,000 topics, and the site’s forum engagement has scaled to over 80 million unique visitors per month. LinkedIn: The World’s Largest Professional Network. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media. This will allow you to capture the ROI on your social media programs. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 12, 2012

The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%. LinkedIn enjoyed a near 70% boost (more than 5.5 If you haven’t had enough mobile stats, we’ll finish with this one. Need more evidence that social networks are revolutionizing the way we engage as a culture?

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). marketo : Implementing lead nurturing & lead scoring? heyrobertdavis : Jon Miller, @Marketo - "Nurturing = marketing to the leads you already paid to acquire".

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Ranking 48

Vidyard

NOVEMBER 10, 2015

So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Content Standard

OCTOBER 21, 2014

Brevity, too, will earn you those bonus reads, as will relevant, third-party stats that back up what you say. Then a set of blogs, which you can use to create an eBook , an untold amount of LinkedIn Group discussion prompts, and company status updates. Post them in places that your employees see them, over and over. Then a Slideshare.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Strategic-IC

NOVEMBER 10, 2020

85% of marketers said that ABM significantly benefited them in retaining and expanding their existing client relationships (Marketo). The above statistic from Marketo shows why. 82% of B2B marketers said ABM greatly improves sales and marketing alignment ( LinkedIn ). Image: LinkedIn. And that stat makes sense.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Strategic-IC

DECEMBER 7, 2020

85% of marketers said that ABM significantly benefited them in retaining and expanding their existing client relationships (Marketo). The above statistic from Marketo shows why. 82% of B2B marketers said ABM greatly improves sales and marketing alignment ( LinkedIn ). Image: LinkedIn. And that stat makes sense.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Content Standard

SEPTEMBER 23, 2016

Was this because they were LinkedIn aficionados who would share anything related to the social network? They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). Probably not.

Planning 40

Planning Content Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 13, 2017

In our latest product release , Marketo Web Personalization took this to the next level with increased campaign triggering and display options that respond to the visitor based on new intent signals, like scrolling, or exit, and appear in new ways like animating in and out, all at the marketer’s fingertips. Mobile Continues to Gain Momentum.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

Adobe Experience Cloud Blog

AUGUST 4, 2017

Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. LinkedIn has 106 million monthly active users. adults) use LinkedIn LinkedIn. 18% of LinkedIn users log on daily. 92% of B2B marketers leverage LinkedIn over all other social platforms.

Social Networks 134

Social Networks Stats Branding Brand Identity 134

Adobe Experience Cloud Blog

APRIL 5, 2010

Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B Cost per Lead 48

Hubspot

NOVEMBER 18, 2020

LinkedIn Showcase and Affiliated Pages – Separate from your company page , showcase pages spotlight specific product offerings and initiatives. The first step is to link your YouTube channel with your Google Ads account. Then, through Audience Manager, you can create audience lists of people who watched a specific video or channel page.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Martech Advisor

APRIL 14, 2020

​​​​​​​ Landing Page Example - Marketo. ​​​​​​​ Key Takeaways: Marketo challenges the landing page principles with navigation and multiple CTAs on its landing page. ​​​​​​​ Landing Page Example - LinkedIn.

Landing Pages 135

Landing Pages Design Examples Work Management 135

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. This isn’t just stat padding. A deeper meaning lies latent in these stats. Adobe Marketo is often regarded as the best marketing automation tool. Automation in Marketing have marked the advent of 2023.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Social Media Engagement (Specifically LinkedIn): Reach (Views), Shares, Likes, Followers / Connections, Referral Traffic (Google Analytics). - Compare stats on session duration and the number of pages per session and how the numbers change over time.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Oktopost

DECEMBER 16, 2020

LinkedIn Sales Navigator. LinkedIn’s homegrown social media & forum software offering is exceptionally adept at improving qualified lead finding on the platform. Marketo is an all-in-one marketing solution that offers a wide selection of tools and features for lead generation and management. Pricing starts at $64.99/month.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

SWZD

OCTOBER 9, 2019

59% of B2B marketers say LinkedIn generates leads for their business. 80 % of B2B leads generated on social media come from LinkedIn. ( Hubspot ). 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. Content Marketing Institute ). Demandwave ). Salesforce ). Demand Gen Report ).

Demand 69

Demand Top of Funnel Stats Demand Generation 69

Adobe Experience Cloud Blog

JULY 19, 2013

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Is LinkedIn the right audience? . Is your service right for LinkedIn?

PPC 48

PPC Linkedin Paid Search Agency Advertising Agencies 48

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Adobe Experience Cloud Blog

SEPTEMBER 7, 2017

In a recent infographic, InsightSquared partnered with LinkedIn ’s Content and Research teams to examine the basic characteristics of three critical operations roles—marketing operations, business operations, and sales operations. With over 60,000 open roles on LinkedIn, it seems the time is ripe for someone looking to work in this field.

Enterprise Management 134

Enterprise Management Planning Work Management Marketing Management 134

Adobe Experience Cloud Blog

JULY 31, 2018

The easiest way to do this is taking excerpts from existing content and repost them to sites like LinkedIn Pulse, Quora, and Reddit. Webinars can be great for this—you can turn session slides into a SlideShare, make an FAQ sheet out of the Q&A questions, or even make social media posts out of quotes or key stats.

Promotion 96

Promotion Webinar Metrics Marketing & Strategy Privacy Policies 96

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

Not long ago, I wrote a LinkedIn article about this idea that my team didn’t love at first. I’m going to throw out another stat that might make you want to take on this job: Organizations are 57% of the way through the purchase decision process before they engage with a sales rep. I’m talking about marketing content. Order Matters.

Top of Funnel 133

Top of Funnel Content Marketing Content Paid Search Agency 133

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

KoMarketing Associates

JULY 14, 2015

Using their own technology, they published some eye-opening stats around security vulnerabilities within dating apps. IBM used these stats to get the conversation started, and offered some solutions to readers. In short, the majority of dating apps could ultimately jeopardize business data when phones are brought to work.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Branding 120

Adobe Experience Cloud Blog

DECEMBER 27, 2012

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares.

Marketo 48

Marketo B2B Marketing Planning B2B 48

Adobe Experience Cloud Blog

JANUARY 5, 2017

And according to a recent study by LinkedIn Pulse, B2B buyers who feel a “high brand connection” are 60% more likely to consider, purchase, and even pay a premium than “low brand connection” competitors. Use images, gifs, or stats to visually tell the story of your content. That’s one of the most important things to remember.”

Social Media 134

Social Media Generation Webinar Metrics Lead Ranking 134

KoMarketing Associates

APRIL 19, 2016

The B2B content consumption stats are out there. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. Here are some examples of content designed to support the “Ready to Buy” stage: Marketo Services and Support. HubSpot Pricing. Bluebeam Testimonials.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120