B2B Thought Leadership Linkedin Marketo Stats 
KoMarketing Associates
AUGUST 23, 2016
There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young.
Adobe Experience Cloud Blog
JULY 25, 2018
According to stats from the Delhi School of Internet Marketing, 80% of marketers agree that data has a positive effect on advertising campaigns. The post How to Build a Super Audience for Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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Adobe Experience Cloud Blog
APRIL 11, 2016
Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. What are their concerns?
Adobe Experience Cloud Blog
AUGUST 19, 2016
Here are a few of the top B2B marketing reads you may have missed from our blog this year. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. With summer coming to an end, you need to be on your A-game.
Adobe Experience Cloud Blog
FEBRUARY 17, 2016
Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council. It’s a little reminiscent of the rise of social media.
Adobe Experience Cloud Blog
MARCH 1, 2016
To date, DMR Digital Stats/Gadgets reports that Quora answers span over 400,000 topics, and the site’s forum engagement has scaled to over 80 million unique visitors per month. LinkedIn: The World’s Largest Professional Network. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry.
Zoominfo
MAY 21, 2020
A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market. And we’ve got examples.
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