Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) This impacts productivity.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) This impacts productivity.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. B2B data is often comprised of a list or database of individual contacts with various data points that may be utilized for various sales and marketing operations.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. The pace of change of technology and the entire digital marketing ecosystem means that we need to evolve our tactics.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. B2B data is often comprised of a list or database of individual contacts with various data points that may be utilized for various sales and marketing operations.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Content4Demand

NOVEMBER 10, 2020

Annika Helmrich , Director of Field Marketing, and Kathy Mammon , Director of Marketing Communications and Marketing Operations, shared the lessons they learned along the way in their session at the B2B Sales & Marketing Exchange in October. This could include building resiliency in a crisis or managing uncertainty with your customers.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. So you’ve created some videos. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” But it’s not entirely dissimilar either, in spirit or tactic.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Ann Handley is the Chief Content Officer of MarketingProfs, self-professed content marketing bossypants, and best-selling author of Content Rules and Everybody Writes. Andrew Seibert , Managing Partner of Imprint and Chairman of the Content Council, is deeply ingrained in the content marketing community. B2B Content Masterminds.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 17, 2009

Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed. The sales team was nestled all snug in their slumber, assured that their quotas they'll soon meet in number. So here at Marketo we did a quick list, of our views and misses and targets and hits.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 9, 2015

Author: Chris Gillespie Fatigue can show up in a number of interesting ways and it’s up to both management and sales professionals to self-assess and realize when they’re overworking themselves. If you’re not performing optimally during these critical moments, your sales will suffer. Reduced reaction time.

Product 48

Product Peer-to-peer Thought Leadership Marketo 48

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Vidyard

JANUARY 9, 2017

Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. Can't Meet in Person?

Conversion 65

Conversion Eye-Tracking Touchpoints Churn Rate 65

Perkuto

AUGUST 16, 2019

From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers, and can guide you into making smarter attribution decisions. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?

Multi-Touch Attribution 40

Multi-Touch Attribution Marketo Lead Ranking Touchpoints 40

Capstone Insights

JANUARY 17, 2018

Strict Rule: Have a strict rule that prevents emails from being sent to contacts that have received X emails or Y type of emails in a certain timeframe. Schedule them via an automated workflow that sends them out according to when they achieve the strict rule. a confirmation email after registration for a webcast or event).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Adobe Experience Cloud Blog

AUGUST 19, 2016

Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. Dynamic Duo: Close More Deals with Sales and Marketing Alignment. Dynamic Duo: Close More Deals with Sales and Marketing Alignment. Do you have what it takes to align with sales to close more deals?

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

DECEMBER 20, 2013

Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. Because of this role reversal, today’s sales reps need to be extremely well-prepared when they finally talk to the buyer. 1) Trigger.

Social Marketing 48

Social Marketing Thought Leadership Planning Trigger Marketing 48

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But as you may already know, generating tons of “leads” doesn’t guarantee sales will follow. « 9 1/2 Ways. If so, what’s the status?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

AUGUST 10, 2017

Before you determine if it’s right for your audience you should learn the lay of the land, including the rules of engagement—because each channel has its own language. How Can B2B Marketers Leverage LinkedIn for Engagement? . It is essential to spend the time and do the research about each channel.

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

Management could understand these metrics. It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Well, that is unless you were a sales rep. Your sales reps know this. Here at Marketo, we use lead nurturing and scoring to help us identify when someone is ready to buy.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Vidyard

JANUARY 9, 2017

Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach.

Conversion 50

Conversion Eye-Tracking Churn Rate Touchpoints 50

Adobe Experience Cloud Blog

JUNE 13, 2012

Here are 10 proven tactics to help you never run out of content ideas: #1: RSS Reader: Scan it Daily. Ask your customer service and sales teams about their most frequently asked questions then have them write blog posts about the solutions. Linkedin Today . Stay tuned for part 2 with 5 more fantastic tactics coming next week.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

JANUARY 11, 2017

Search engines : They are the most notorious for consistently changing the rules of the game , making optimization an ever-moving target. Digital marketing agencies are uniquely focused on the fast-paced digital marketplace and are equipped to stay up-to-date on the latest strategies and tactics while you run the rest of your business.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 10, 2015

But is this really the only thing sales teams should be focused on? Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Fast forward a few years and these gray hairs from Marketo’s IPO run have made me just a little wiser.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

SalesIntel

AUGUST 21, 2023

You can also create custom messages to fit the context of these channels, such as link rules and character limits. Improved Conversion Rates Most often, providing targeted and relevant messages helps companies improve their chances of moving potential customers further down the funnel.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Leadspace

JANUARY 19, 2017

When it comes to sending email campaigns, it goes without saying that a CEO is going to expect different messaging than a customer success manager. This is by far the easiest setup, and your rule set in Marketo would look something like this: Department, Level (Default).

Ideal Customer Profiles 75

Ideal Customer Profiles Segmentation Lead Scoring Lead Ranking 75

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. SalesIntel’s intent data will provide you with valuable insights into where accounts are in the buying process, enabling you to know what actions to take next. CNN, WebMD, mobile games).

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Hinge Marketing

JUNE 30, 2015

Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. Look at each of your currently established processes and figure out how a specific CRM can address each challenge.

Work Management 48

Work Management Marketing Management Marketing Automation Services Software 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2011

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. With a no lead is left behind attitude going in, here are 5 ways to get started with Closed Loop Marketing: Data Management: Effective data management is critical for any Marketing Organization.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Work Management 48