Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. Revenue Cycle Management blazes an important new trail for others to follow. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). It seems that Marketo disagrees.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Envy

MARCH 4, 2021

These B2B lead nurturing nuggets will help you tweak your funnel for better results. When you find them apply the same tactics and rules to similar contacts who've just entered your lead nurturing funnel. Seek out funnel leaks and work to plug them. Add only the right leads in the funnel.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

Marketo 52

Marketo Personalization Marketing Qualified Leads MQL 52

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Buyers’ needs, not yours, drive the purchase process. Too-early sales contact is frustrating for both buyers and salespeople.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Also, until recently, solutions were expensive and hard to use.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

APRIL 20, 2020

But those are just two out of a handful of website builders that are trying to incorporate artificial intelligence into the website building process. At the heart of the AI website building process is the artificial intelligence algorithm. How AI Is Making the Website Building Process Better in 2020. Groundbreaking info, I know.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Adobe Experience Cloud Blog

AUGUST 20, 2018

However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this blog, I’ll help you turn your social media presence into an engaging sales funnel.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

LeanData

MAY 17, 2017

Hard-working sales reps need time away from the job. In a perfect world, vacation time gets spaced out evenly on a sales team. So imagine the drop-off when reps aren’t just distracted, but out of the office. So imagine the drop-off when reps aren’t just distracted, but out of the office. Things happen.

Enterprise Management 63

Enterprise Management Top of Funnel Work Management Marketing Management 63

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot).

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. But where did that statistic actually come from?

Statistics 57

Statistics Work Management B2B Marketing Marketing Management 57

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. Enhanced access and permission controls for Sales Insights Actions users. Almost) every Marketo shop has experienced it.

Marketo 88

Marketo Marketing Management Lead Scoring Lead Ranking 88

SmartBug Media

MAY 22, 2020

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. This led to many complications. The Power of Email Marketing.

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104

Adobe Experience Cloud Blog

AUGUST 26, 2019

Additionally, we use metrics to gain new insights that help us disrupt old processes and kickstart innovation. For the most part, marketing speak has been entrenched in “ funnel talk” for eons. We talk about top-of-funnel (TOFU), middle-of-funnel (MOFU), and bottom-of-funnel (BOFU) engagement—and that’s fine, to an extent.

Top of Funnel 132

Top of Funnel B2B Marketing B2B B2B Thought Leadership 132

Martech

APRIL 21, 2023

The goal is to put repetitive tasks such as sending emails, posting on social media pages and managing data on autopilot. Those leads automatically fill out a form that will funnel them into two lists based on a “Yes” that they will attend or a “No” that they cannot attend. The “keep it simple” rule of thumb applies here.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Your first step should be your strategic alignment, which occurs when you select the right key performance indicators in your acquisition funnel. The tactics to meet that goal come next. The first hacks were basically just referral strategies, but they set the stage for more complex, effective tactics down the road.

Promotion 128

Promotion Funnel Advertising Top of Funnel Guidelines 128

LeanData

MAY 17, 2017

Hard-working sales reps need time away from the job. In a perfect world, vacation time gets spaced out evenly on a sales team. So imagine the drop-off when reps aren’t just distracted, but out of the office. So imagine the drop-off when reps aren’t just distracted, but out of the office. Things happen.

Enterprise Management 45

Enterprise Management Top of Funnel Work Management Marketing Management 45

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management. Choreograph Sales.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Marketers will also design the actions themselves.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

The Point

FEBRUARY 27, 2018

Failure to comply can result in fines ranging from 10 million Euros ($12 Million US) to 4 percent of a company’s global sales, a number that could reach into the billions for large corporations. Create an Opt-In Process. The opt-in process for GDPR is very similar to the requirements under CASL.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Vidyard

MARCH 15, 2021

ABM and Sales 4.4 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? See it in Action The one-to-one video below was created by Vidyard’s Sales Coach Jacob Fernandes to send to a contact. It encourages the viewer to try adding a video to their sales outreach. Customer Service 5.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Litmus

APRIL 18, 2024

This is a common split, with promotional emails from one ESP and transactional emails from another; or sometimes it makes more sense for the marketing team to use one ESP and sales using another. To help move things along, email marketers use project management tools. Email marketers are being asked to ramp up significantly.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Heinz Marketing

OCTOBER 12, 2021

Live chat has a few different use cases, some companies might use it for customer service, others will use it to drive sales. Olark’s easy-to-configure live chat automation rules save time and speed up your workflow. Shorten your sales cycle with real-time conversations. So let’s get into it! Live Chat Platforms.

Marketing Automation Services 115

Marketing Automation Services Work Management Marketing Management B2B 115

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel. Unorganized Lead Routing.

Sales Management 48

Sales Management Lead Ranking Marketing Qualified Leads Top of Funnel 48

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) This impacts productivity.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Unbounce

FEBRUARY 11, 2021

As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Your system needs to be able to track the customer journey from the first, anonymous contact (such as a visit to your blog or website) through all the different interactions that precede a sale. . Your CRM contains bottom-of-the-funnel data and actual sales. . Connect marketing and sales.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. The days of the meat-eating enterprise sales reps who could sell ice to Eskimos was over. And yet there is still much more to do. Looking ahead. And no surprise.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) This impacts productivity.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40