Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. Black History Month takes place during the month of February in the U.S.

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? That is why it is important to balance your marketing portfolio and segment your offering.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list. But the worst part?

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Sprout Social

MARCH 13, 2019

Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. Some B2B brands might see social media as a black hole when it comes to ROI. However, that’s no excuse to sleep on social listening.

Ad Building 105

Ad Building B2B Business Skype 105

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

EveryoneSocial

DECEMBER 17, 2020

We love providing educational material and insights into the value of social media, employee engagement, employer branding, employee communications, etc. Certainly, the marketing and sales aspects are the top areas and use cases. It’s worth noting our primary focus has been LinkedIn for branded accounts in the last few years.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Convince & Convert

MARCH 7, 2016

Marketing is… crafting messages? By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Image via Unsplash. Sales… is building relationships? HR is… handling benefits?

Curation 146

Curation Paid Search Agency Lock-In Thought Leadership 146

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. And while getting employees to share company, third-party, and user-generated content to social media is the cornerstone of a platform, there are other ways to drive organic engagement and results from your team too. .

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. I have been doing online reputation management (ORM) for clients since 2003.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Start by compiling data about those who already engage with you on social media. Pain points.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Hubspot

FEBRUARY 27, 2019

I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. Sometimes you’re completely qualified for the positions in which you’re applying for, yet it can take several months to find the right position,” he said. My professor wasn’t kidding. Let’s dive right in.

Linkedin 99

Linkedin Profiling Network Marketing Sales Qualified Leads 99

chiefmartech

JUNE 12, 2017

The big revelation: the average enterprise uses 91 marketing cloud services. It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). But in aggregate, marketers use a ton of them. Real enterprise marketing stacks are larger than you think.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

nDash

AUGUST 11, 2020

If you’re struggling to stand out in the crowded market and want to capture more client opportunities, your freelance writer portfolio is a great place to start. There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Hinge Marketing

JUNE 20, 2014

One of the number one things your current and future clients look for is professional services marketers’ presence on social media. With that being said, the need for you and your firm to be active on social media is essential. Here are a few key etiquette tips for personal vs. professional social media use: LinkedIn.

Social Media 48

Social Media Personalization Ideal Customer Profiles Media 48

Crimson Marketing

AUGUST 26, 2013

However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy. In your case, the marketing team should play this role. Pillar #1: Space.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. Account-based marketing tools. Growth in App Partners and App Adoption.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Wondering Out Loud

AUGUST 5, 2009

TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. For those keeping score the article points out that this is WSJ’s second attempt at building a social/professional networking site.

Linkedin 40

Linkedin Lock-In Social Networks Lead Scoring 40

Optinmonster

NOVEMBER 18, 2019

It integrates well with almost all social networks and has a well-designed API integration and smart caching. Displays images in a lightbox for eye-catching animations with smart media preloading. Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Tony Zambito

MAY 18, 2011

  This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.    This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Convince & Convert

MARCH 10, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. How satisfied are you with the way you manage your content right now? That was 5 different calendars right there.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. It was bad.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Hinge Marketing

MARCH 17, 2016

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. That is because business development and marketing need each other. You get the idea. Business Development.

Planning 48

Planning Work Management Business Marketing Management 48

Martech Advisor

NOVEMBER 7, 2019

Martin “Gonto” Gontovnikas, VP of marketing and growth at Auth0, shares why retailers should take consumer data and identity management seriously this holiday season, based on the findings from a recent Internet Retailer survey that examines how companies tackle user experience and security. Thankfully, that is no longer the case.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Heinz Marketing

OCTOBER 5, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 126

Top of Funnel CMO Multi-Channel Work Management 126

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Heinz Marketing

JUNE 22, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 56

Top of Funnel Work Management Conference CMO 56

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market? It depends.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Heinz Marketing

DECEMBER 16, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 43

Top of Funnel Marketing Automation Services Work Management Enterprise Management 43

EveryoneSocial

NOVEMBER 23, 2021

Isn’t it amazing how much LinkedIn has grown as a social platform for professionals? When I graduated from college in 2010, LinkedIn was basically just a place for your resume and not many people posted good content. Before Posting Content On LinkedIn. How often should I post or engage on LinkedIn?

Linkedin 98

Linkedin Tips Ideal Customer Profiles Profiling 98

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. In the famous (though too often unheeded) words of Peter Drucker , “the business enterprise has two—and only two—basic functions: marketing and innovation.”

CMO 203

CMO Gartner Budget Programs Spending 203

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Twitter – Twitter is a great way for business owners to network at their own convenience.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20