| |  Linkedin + Lock-In + Media | 7 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE FEBRUARY 19, 2012  Does Social Media Deliver More Traffic Than Email? by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. | B2B MARKETING UNPLUGGED OCTOBER 14, 2010 Ten Things to Do in a Recession Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Identify the people you would love to hire away from your competitors, partners or suppliers and make sure you have them connected on LinkedIn or Twitter in case they get the push. Write a plan to increase revenue share in your worst performing markets. You can see the stats here. | | | | | |
| IT'S ALL ABOUT REVENUE JULY 26, 2011  8 Rules For Running Online Display Ads by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. LinkedIn. Reddit. | B2B MARKETING UNPLUGGED OCTOBER 7, 2010 Hail Mary Marketing Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. How wonderful! The recession is over! | B2B MARKETING INSIDER JUNE 18, 2010  Need to Drive Leads? Try These Traditional Tactics Now Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. Create a compelling offer to lock-in your current customers for a longer term. | INDUSTRIAL MARKETING TODAY JUNE 3, 2010  How Lack of Marketing Content Can Derail Your Website Redesign Project Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration. We can do it ourselves. | | | | | | | |
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WONDERING OUT LOUD | WEDNESDAY, AUGUST 5, 2009 The Wall Street Journal and LinkedIn should be friends
TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. I’m scratching today because I’m trying to imagine what it will take for me to rebuild what I have at LinkedIn within WSJ Connect. By By the time it becomes live, and it is still in the concept stage according to TechCrunch, I will be so locked in to LinkedIn it will take something just short of an act of God or government directive to make me start over. MORE >>
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