5 Brands with Highly Successful LinkedIn Marketing Strategies
SEPTEMBER 5, 2016
With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Instagram and Twitter are locked in a battle to out-Snapchat each other. Google.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”
Does Social Media Deliver More Traffic Than Email?
It's All About Revenue
FEBRUARY 19, 2012
by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.
3 Surprising Ways to Succeed in Social Media
FEBRUARY 12, 2015
Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our speaker was Dave Kerpen, the founder and CEO of Likeable Local , which has social media software for small businesses, and co-founder and Chairman of Likeable Media , a social media and word-of-mouth marketing agency. So what can you do?
Just Because It’s Content, Doesn’t Mean It’s Good
B2B Marketing Unplugged
NOVEMBER 19, 2013
”, she asked. I did but not one I was willing to hand over to Linda’s nasty content factory. A few weeks later it was Alex with this observation: “Every decent writer in this city is either on maternity leave or hates me.” Linda has at least some of them locked in a closet. They went to work in magazines, and a few stuck around in marketing.
9 Ways to Recycle Your Blog Posts Into Other Content Formats
JANUARY 19, 2015
Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers. But if you show up in their inbox with a short snippet from your most recent blog post and an easy-to-find link, it increases the traffic back to that post. Quite the opposite. Bonus Tip.
The Wall Street Journal and LinkedIn should be friends
Wondering Out Loud
AUGUST 5, 2009
TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. As a supporter of a free market, I welcome competition and am overjoyed when someone invents a better mousetrap, but there are times when I scratch my head. I’m scratching today because I’m trying to imagine what it will take for me to rebuild what I have at LinkedIn within WSJ Connect. By Tags: Social Media LinkedIn Professional Networking Social Networking Wall Street Journal
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Social media is also a great way to keep tabs on your competitors, as well.). B2B Marketing
5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
MAY 15, 2015
Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Addressing a challenge positions you as an authority in that space, so choose carefully. Zero in on a format. Have fun!
8 Rules For Running Online Display Ads
It's All About Revenue
JULY 26, 2011
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. LinkedIn. Reddit.
Hail Mary Marketing
B2B Marketing Unplugged
OCTOBER 7, 2010
Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. I’m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. How wonderful! The recession is over!
Ten Things to Do in a Recession
B2B Marketing Unplugged
OCTOBER 14, 2010
Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Identify the people you would love to hire away from your competitors, partners or suppliers and make sure you have them connected on LinkedIn or Twitter in case they get the push. Write a plan to increase revenue share in your worst performing markets. You can see the stats here.
Need to Drive Leads? Try These Traditional Tactics Now
B2B Marketing Insider
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. Create a compelling offer to lock-in your current customers for a longer term.
Making sense of it all – Part 1: the consumer
B2B Marketing Online
DECEMBER 9, 2010
Wasn’t it nice in the days before social networking, before intelligent spam filters and privacy concerns? people in your bought list. Everything was so much simpler then, there was even the slight possibility that someone might open your email and take a look because they didn’t have 500 emails sitting permanently in. Okay, I’m being facetious, but there’s no denying that our job as marketers have got more difficult in the last few years, and it’s going to get worse. In this digital world we have more information than we could possibly ever want. Which is it?
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration. We can do it ourselves.