B2B Memes
OCTOBER 8, 2010
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. Be an entrepreneur.
B2B Memes
SEPTEMBER 19, 2011
Will it make them a lot of money or lead to a more traditional book contract? But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume. Probably not. Besides, who doesn’t want to say, “I wrote a book”?
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B2B Memes
JANUARY 10, 2011
It’s no wonder, he says, that they also think social media is one of their least effective marketing tools. While an abundance of content creators leads to oversupply, the scarcity of attention among overwhelmed audiences increases the value of good content. Fortunately, every yin has its yang.
B2B Memes
MAY 26, 2010
A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Doctorow: Make money with typos. But the more meaningful exchange here is the payment Doctorow offers to his readers.
B2B Memes
JUNE 7, 2012
The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first.
B2B Memes
JULY 22, 2011
But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? When Joe Pulizzi talks about it , I’m ready to leap onto the barricades with him and raise the banner for personalizing and equalizing the relationship with customers through great editorial.
B2B Memes
OCTOBER 4, 2012
For Lichfield, the fatal flaw of the beat is that it is driven by the print model: “Yet the beats aren’t so much an objective taxonomy as a convenient management tool, devised for an old technology. As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”.
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