Only B2B
MARCH 20, 2024
Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?
Only B2B
OCTOBER 26, 2023
In the ever-evolving world of B2B marketing, mastering the art of MQL (Marketing Qualified Lead) lead nurturing is akin to harnessing the wind – it propels your business forward. In this blog, we’ll embark on a profound exploration of MQL lead nurturing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Act-On
APRIL 10, 2024
Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield.
Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. In addition to marketing and sales, Suzy Balk, our Sr. So let’s break it down.
Speaker: Candyce Edelen, CEO, PropelGrowth
Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls.
Only B2B
MARCH 27, 2024
Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Must Read: MQL vs SQL: Which Lead Matter More & When? But what happens after that initial spark of interest?
Only B2B
AUGUST 31, 2023
This means sifting through lots of leads and focusing on the ones that are most likely to become valuable customers. A super important tool for doing this is called Marketing Qualified Leads (MQL) criteria. This blog looks into what MQL criteria are and how they help us find potential customers that matter.
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder.
Advertiser: ZoomInfo
Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Advertiser: Showpad
Internal Showpad research reveals a day in the life of today’s sales managers and how they can lead more effectively with the right tools and support. However, they often face a number of challenges, starting with a lack of training and preparation for their responsibilities to overseeing large, globally-dispersed teams.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.
Advertisement
An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
The tools optimizers use to increase conversion rates. Scoring" leads with dollars. In Brian’s session, you’ll learn: How a data-driven landing page is crafted. How to make design and copy decisions with data. Data you already have but aren't using. The way data changes the way we design online.
Advertisement
But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons. Proposals can cement a sale, lead to a larger-than-expected transaction, or even result in more business down the line. This balancing act is crucial.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
But no one tool or method can create a thriving research practice for product managers. This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need. You might be surprised to learn that neither of these businesses would be where they are today without it.
Expert insights. Personalized for you.
62 
Let's personalize your content