Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Salesforce Marketing Cloud

AUGUST 31, 2022

Trust is the connective tissue between a brand and its customers. Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. Lead with your heart.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing. This includes: How to write clear, poignant storytelling copy.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. What implications do these habits have for how marketers think about the brand storytelling? Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts.

Storytelling 81

Storytelling Digital Marketing Funnels Brand Identity Branding 81

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Marketing Insider Group

APRIL 15, 2024

By concentrating on specific niches, B2B creators produce content that directly addresses their audience’s needs, establishing trust and fostering strong connections. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. When customers feel like a brand really cares about them, they trust the business more. Earn the awareness, respect & trust of those who might buy.

Lead Ranking 328

Lead Ranking Lead Scoring Planning Leads 328

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

Storytelling 59

Storytelling Content Marketing Paid Search Agency Content 59

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. Here are six key practices for building trust in your brand. Storytelling is a powerful tool. Guest post by Natasha Lane.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Video Storytelling Tips 3.1 Sadness leads to giving. Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Convince & Convert

AUGUST 24, 2015

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. A large gap between the two is a leading indicator of problems and shouldn’t be ignored. Many Companies Don’t.

Storytelling 166

Storytelling Paid Search Agency Companies Lead Scoring 166

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Each of these companies is a trailblazer and a storyteller. What is Product Marketing?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Credibility is critical for journalistic content marketing.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

DECEMBER 15, 2020

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Content marketing can be a highly effective way to build brand awareness. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? With such an overcrowded marketplace, storytelling is an increasingly fundamental part of modern marketing strategies.

Storytelling 75

Storytelling Brand Identity Branding Marketing & Strategy 75

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. What is the number one goal of content marketing? I have shared some strong opinions in a few rants here on what is marketing? not ads), what is a lead? And Arby’s.

Opinions 303

Opinions Content Marketing Lead Ranking Content 303

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 104

Top of Funnel B2B Marketing Content Marketing B2B 104

Marketing Insider Group

JULY 6, 2015

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end. citizenship. Photo Source: flickr.

Storytelling 100

Storytelling B2B Marketing Planning Trust Marketing 100

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Build Video Storytelling Around Emotion 3. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

JUNE 29, 2020

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. Does it matter?

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Heinz Marketing

JANUARY 22, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why Advertisers Are Ramping Up More Full-Funnel Marketing Strategies. In 2022, Should B2B Content Marketers Focus More On Advertising? The Data Driven Future Of Storytelling.

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. It’s what David Packard, one of the founders of Hewlett-Pack, understood when he said, “ Marketing is too important to be left to the marketing department.”. Citizen Storytellers.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

B2B Digital Marketer

NOVEMBER 24, 2022

The best way to use email to guide your leads through the customer journey. The majority of organizations struggle with their email marketing and aren’t getting the conversions they want. How does email contribute to lead generation or lead nurturing? 07:46 – Lead generation or lead nurturing?

Lead Nurturing 52

Lead Nurturing Marketing & Strategy Leads Lead 52