Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Lead Generation? How Do I Find Keyword Opportunities?

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” The program wasn’t selling.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. Consider the buyer’s journey.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. Humans are visual beings and if they can see themselves as a part of a story, it helps the marketers’ purpose of optimizing the sales.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

ClearVoice

AUGUST 14, 2023

When you think of educational content for cybersecurity, you may not consider it content marketing. You can increase leads and conversions while simultaneously teaching your audience what they need to know to stay safe. The Rise of Content Marketing in Cybersecurity Cybersecurity has been critical since the dawn of the Internet Age.

Enterprise Management 83

Enterprise Management Top of Funnel Ad Building Marketing & Strategy 83

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Why you should improve your content marketing.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Directive Agency

JANUARY 10, 2019

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. What is Digital Content Marketing? What is Storytelling?

Storytelling 51

Storytelling Sales Management Top of Funnel Content Marketing 51

Rev

SEPTEMBER 9, 2018

Jon Powell is an original thinker with keen insights into digital marketing, storytelling, and human behavior. The Essence of Lead Nurturing. When I think of lead nurturing… I think ‘I am trying to build a relationship… to influence a desired action.’”. Three Principles of Successful Lead Nurturing.

Lead Nurturing 114

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 114

ClearVoice

APRIL 22, 2022

If you say the “right” things, these strangers grow to like and trust you. The “customer journey” is a term that marketers often use to lead total strangers along the path to selling them a product or service. Are you creating the right #content for each funnel stage in 2022? Click To Tweet.

Top of Funnel 119

Top of Funnel Work Management Digital Marketing Funnels Best Practices 119

Valasys

MAY 9, 2024

In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. With a unique blend of skills and strategies, Steven has consistently achieved success in the competitive field of digital marketing. What is Digital Marketing?

Top of Funnel 40

Top of Funnel Personalization Work Management Marketing Management 40

Terminus

NOVEMBER 15, 2021

People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. We speak with Zoltan Lorantffy , Global Marketing Director at Tidal Migrations , about why a brand selling convenience, empowerment, & community will always go further than product. Not exactly.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

Directive Agency

JANUARY 10, 2019

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. What is Digital Content Marketing? What is Storytelling?

Storytelling 40

Storytelling Sales Management Content Marketing Top of Funnel 40

Optinmonster

FEBRUARY 19, 2024

Do you want to learn how to use Twitter for lead generation? In this post, I’ll share insights on how to generate leads on X (formerly Twitter) and why it’s a great platform for business. Why Should You Use X for Lead Generation? 79% of marketers use X Spaces to amplify their brand messaging. million monetizable MAUs.

Paid Content 90

Paid Content Lead Generation Lead Scoring Lead Ranking 90

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. If you want to move prospects down the funnel, demand generation is critical.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

sagefrog

NOVEMBER 8, 2023

The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. What Makes B2B Healthcare Marketing Important?

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. It’s about earning attention and building trust over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Authenticity and engagement that lead to advocacy and organic growth are key. Goodish Agency.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Bluetext

APRIL 22, 2024

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is essential for companies aiming to carve out a competitive edge. Among the plethora of marketing strategies available, inbound marketing has emerged as a beacon of innovation, offering a nuanced approach to attracting, engaging, and delighting prospects.

Inbound Marketing 26

Inbound Marketing Advertising Agencies B2B Marketing Paid Search Agency 26

EMagine B2B Blog

NOVEMBER 14, 2023

The marketing industry, in general, has seen major shifts over the last few years. The biggest shift is one that may require a new mindset: the increasing importance of content marketing. The goal of content marketing is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Most Original Script: Uberflip.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Contently

OCTOBER 5, 2018

Explaining how content marketing impacts your brand can seem like a treacherous journey into a deep cavern where you’ll have to learn Parseltongue, or at the very least, old-white-guy business speak. If you help someone master their little corner of the universe a little bit better, they’ll trust you. Matt, New York.

Top of Funnel 164

Top of Funnel Brand Identity Branding Content 164

Content4Demand

OCTOBER 21, 2020

The pandemic took B2B marketers in some unexpected directions in 2020 as we pivoted overnight to deal with a transformed environment. Luckily, video and interactive content both lend themselves very well to creative storytelling—even some risk taking.”. Increase Engagement with Choices. That means they stay longer and learn more.

Top of Funnel 87

Top of Funnel Video Marketing Digital Marketing Funnels Paid Search Agency 87

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

DivvyHQ

MAY 1, 2019

Digital disruption in a rapidly changing technology landscape, that’s why. Over the the past few years, B2B customers have come to expect the same digital experiences from B2B services that they receive in their consumer lives. This shift in food culture almost identically mirrors digital disruption. Lead Evaluator.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

B2B Digital Marketer

MARCH 30, 2023

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. Jay was a direct mail specialist and managed all mailing for U.S.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

6sense

JANUARY 11, 2022

During a fun and illuminating breakout session at 6sense’s recent CMO Coffee Talk Retreat , more than 100 marketing leaders divided into eight groups, each tasked with unpacking important topics facing CMOs today. Build trust across — and beyond — the organization. Be trusted by the board to drive growth. Admit to failure.

CMO 62

CMO Sales Management Peer-to-peer Top of Funnel 62

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The digital revolution has enabled companies to tie advertising to measurable and stricter metrics.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

ClearVoice

JULY 24, 2023

And they all work together to distinguish your brand from competitors vying for the same digital space. Connective bonds are built in three areas: Brand Identity Audience Engagement Lead Generation Building Brand Identity Brand identity is essential to establishing an emotional relationship with your target audience.

Top of Funnel 52

Top of Funnel Content Digital Marketing Funnels Buyer Personas 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Madison Logic

SEPTEMBER 6, 2023

When used in a unified multi-channel account-based marketing (ABM) strategy, content syndication offers immense potential to amplify reach, strengthen brand visibility, and generate valuable leads.

Advertising Channels 52

Advertising Channels Top of Funnel Multi-Channel Account Based Marketing 52