Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

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Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

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Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Contently

JULY 21, 2016

” It’s an inquiry that can lead brands down a confusing road of agency partners, technology solutions, and new in-house roles. Above all, it usually leads to the realization that there’s no cookie-cutter solution. You have to find ways to really earn trust and referrals and word of mouth.

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Paid Search Agency Advertising Agencies Ads Work Management 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Not every action needs to be scored.

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Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

FEBRUARY 11, 2010

HTML5 and open web standards could lead the way: [link] [link] alexanderkesler Is It Curtains for the App Store? – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

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SalesIntel

OCTOBER 26, 2022

Yet, many SaaS startups struggle to generate and nourish leads, facing many of the same challenges as their target clientele. . Structure and strategy play an integral role in SaaS lead generation. Interest – the lead is becoming interested in your brand, reviewing resources, and comparing your product to the competition.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Convince & Convert

MAY 4, 2010

They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. Well, if organizations didn’t need consultants, then I wouldn’t have a job. I’d argue that organizations in this economy are lean by necessity.

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Convince & Convert

JUNE 17, 2010

You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. Each individual's purpose for using Twitter may vary greatly. Love the FPT metric too. Thanks for the post!

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Convince & Convert

SEPTEMBER 14, 2010

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. At the end of the day however, does it matter? link] Henry Great post.

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Convince & Convert

MAY 11, 2010

Not drive sales revenue or create leads. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

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Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Regardless of size, you need backlinks. The more content pointing to your site from sites with authority the better.

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Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Option 3 will blend too much with the rollovers. I like number 1, except for the search box.

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Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

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Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

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Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media. At the same time, word of mouth marketing IS important, and effective. I think this is a fundamental necessity. Anything else?

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

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Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

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Convince & Convert

APRIL 1, 2010

Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Melanie Bravo Mssr.

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Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

ClearVoice

SEPTEMBER 22, 2020

Social media posting. Creating an integrated media plan and calendar is essential. Simply put, that’s the system that feeds leads into your pipeline. Social media is still a powerful source of information and referrals. Press announcements of new products and developments.

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Top of Funnel Work Management Content Marketing Management 111

Convince & Convert

APRIL 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. We have a long way to go to get into the top 10, but to be included on the list with leaders like you is quite humbling (and exciting).

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Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions.

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Social Media Paid Search Agency Media Advertising Agencies 122

Optinmonster

FEBRUARY 10, 2020

Inbound marketing is a strategy that largely relies on content marketing to operate, but also requires other tools: technical SEO , chatbots, data-driven decision making, lead generation , web design , and so on. Level up Your Social Media Game. Having a great social media plan is more than just distributing your own content.

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Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

JULY 14, 2010

Its important to set marketers expectations correctly because when marketers go in expecting social media to preform primarily as a direct response channel to drive sales and leads and are unwilling to consider the value the channel adds in engaging customers and building loyalty, they are likely to wind up disappointed.

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Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 18, 2010

An active agency social media presence will lead to expertise in the agency. s PR firms are asking about social media" [link] [link] Seo Bridges One of the main problems out there is that social media monitoring is becoming just as important, if not more important than, social media marketing.

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Convince & Convert

APRIL 14, 2010

“helpful tip&# ) there should be a reaction (a customer takes a step closer to a sale or lead). Now I know it is for social media gurus but for me it's not. [link] jeff_molander But let us not forget or underestimate the importance of marketing science. That is, for every corporate action (ie. I hope this makes sense.

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Single Grain

MARCH 9, 2022

Related Content: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight. What Is an Example of Paid Media? There are three types of media promotion channels for any given marketing campaign, of which paid media is one. Paid Media: This is media (ads) that you pay for, as the name implies.

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Convince & Convert

JUNE 11, 2010

link] Amber Naslund Looks like Real Time Revolution is in the lead for book titles…what's your take? It speaks to the real-time nature of Social Media. link] Daniel Beatty RT @AmberCadabra: Looks like Real Time Revolution is in the lead for book titles…what's your take? Brian Shaler Oh, even better!

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 21, 2010

We’ve seen a few cases with clients of shuffling off the Social Media responsibilities to junior (ie.e The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on. link] Social Media Myths and Reality » The Buzz Bin [.]

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Social Media Media Webinar Metrics Paid Search Agency 152

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. WordStream Advisor is geared towards helping you launch paid media campaigns that offer high click-through, engagement and conversion rates. The Advanced plan costs $321 per month. Impression shares. Account activity.

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Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

AUGUST 31, 2010

I’ve gone off on a bit of a tanget and I might be the lone voice in the wind on this, but bringing it back around to say: social media can be a conversation in a SOCIAL setting. I think that is what leads to comment-less blogs and promotional updates. They ultimately want sales. Im Jay Baer.

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Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. I would say that you don’t have to necessarily go into Social Media (or any other marketing initiative) expecting to fail. Ultimately, social media is about the sale.

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Convince & Convert

JULY 22, 2010

The customers are given a better experience and the brand likely winds up with a more loyal customer base – which is often a leading indicator of long term profitability. I think one of the best elements of building a two-way connection with customers is that its often a win:win situation.

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Convince & Convert

MAY 20, 2010

And it’s about behavior that leads to dollars. Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant.

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