B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. That has big benefits.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

FEBRUARY 6, 2013

What is marketing’s role before it hands off a lead to sales? Today marketers need to BAT, not BANT. These are things that marketing needed to identify before they could qualify a lead. With today’s inbound marketing, marketers shouldn’t have to establish the prospect’s Need.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

MARCH 7, 2014

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MARCH 9, 2012

Traditional outbound marketing (advertising, direct mail, email) still works. You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. With inbound marketing, prospects self-select themselves.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 2, 2015

A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

APRIL 22, 2013

Sometimes managers of marketing projects need to handle the micro-details, but if it’s constant and unproductive, it’s time to do something differently. Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

FEBRUARY 13, 2014

Adding the simple words “Thank You” to your business and marketing communication can go a long way. Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

MAY 1, 2015

Expert marketer. Marketing guru. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Dynamic speaker. Prolific writer.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 21, 2014

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use. Contact Jennifer Beever at New Incite today.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 11, 2012

Lead, follow or get out of the way. One way to lead in your marketplace is to know your customers need that they can’t get now. Another way to lead is to stay ahead of opportunities for your business and your industry, because sometimes your customers don’t know what they need.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is not about graphic design. Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. The authors provide five pieces of advice for marketers: 1. Limit your marketing team to a few knowledgeable people.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MAY 20, 2010

It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. When I analyze B2B marketing results, I look at several stats. One piece of data that some of you know is cost per lead. What do you track to assess your marketing performance?

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2015

Here are three thoughtful promotional campaign ideas to make your marketing stand out. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. Content marketing helps attract new customers, but it can also be used to educate and engage existing customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 14, 2011

Will the content on your site help convert visitors to leads and leads to customers? If you do outsource your content and messaging, make sure your outsource provider is a good marketing writer who understands your industry, your customers, and your business. Is it compelling and valuable to your target audience?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

MAY 6, 2013

For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. Brickstream bought other marketing opportunities – a large floor tile right at the entrance of the show and a sponsorship ad on the event’s mobile app. 8 Social Media Marketing Ideas for Your Trade Show Exhibit.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. The survey results showed that B2B marketers still use tactics that are not that effective. social media (other than blogs), 2.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 1, 2013

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 20, 2013

It leads to increased business, since people buy from people they know, like and trust. He talked about the many revolutions technology is creating (see the list at the end of the post), and many affect marketing. What that means for marketers is that we do need to tell the truth. Marketing Soapbox b2b marketing trust'

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

APRIL 3, 2013

If you’re considering hiring marketing staff, one of your options is to outsource this key function. Some business owners are making the decision to hire employees for core competencies and outsource functions such as accounting and finance, HR, legal counsel, and marketing. Below is a cost scenario for employing marketing staff.

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. It’s true there is a lot of boring in B2B marketing. Lee Odden of TopRank Online Marketing wrote the B2B Marketing Innovation eBook: We Can Do It!

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. Yes, marketing can be scientific!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. B2B marketers, what results are you getting from your Facebook company page?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. That’s one reason I became certified in Inbound Marketing in 2009.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

APRIL 1, 2013

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. What’s the best way to work with these marketers? I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. The Myopic Marketer ; 2.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

APRIL 1, 2015

Email marketing is easy, right? One of the things that happens in all marketing and especially in email marketing, is that often the marketer is too close to the message and creative. People will see your logo and/or company name, which over time should lead to better brand recognition. Is yours clear?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100