Writing on the Web

JANUARY 3, 2014

Trust me on this one. This leads to the marketing phase and should be strategically planned out.). 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. You have some experience with both success and failure.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

APRIL 4, 2011

Another reason for buyer distance is a lack of trust in the content from vendors. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. That information, in addition to reviews and customer commentary, can be found all over the Web.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JUNE 29, 2012

Ensure you or someone you trust writes and publishes using your clients’ keyword phrases at least twice a week. (If Soon, you’ll be getting comments and leads and it’ll start paying off. If it isn’t, you’ll have trouble getting your posts indexed appropriately. ( If you can’t do that, then outsource.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. lead generation. building trust with customers. . “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. They’re just not web-savvy. thought leadership status.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

OCTOBER 9, 2011

As you answer these questions, you lead readers down a path to take action. Social proof is a scientifically validated way of persuading people to trust you. In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? What is possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. I’m leading a free webinar next Wednesday April 20 at 5 p.m. And you need to create strong feelings around your published content so that people will take action and keep coming back. Who is your audience?

Rules 100

Rules Content Digg Press 100

Writing on the Web

JANUARY 17, 2011

In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? It will lead to more fascinating online stories in your content marketing. To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

SEPTEMBER 19, 2012

Don’t just trust the current description. Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. Knowing how to share your content is just as important as what you share. Your pins and repins need to be part of themed, organized boards. Repin from peers.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100