Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to Sales Manager, you should consider a middle ground: a team lead role for the inbound crew.

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Qualified Lead Rate. Do not rely solely on cold calling or marketing email blasts.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Marketing Insider Group

JULY 20, 2021

It means that for companies to succeed with online content marketing, they have to adapt. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. All of which leads toward one inevitable conclusion. Here’s why.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. HINT: If you are not measuring customer lifetime value, start Now!

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

Trade Press Services

APRIL 29, 2024

When a networking group is relevant to your professional or organizational objectives, it’s more likely you’ll find value in your connections. When a networking group is relevant to your professional or organizational objectives, it’s more likely you’ll find value in your connections.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Navigate the Channel

NOVEMBER 28, 2023

They are like the digital gatekeepers that determine which websites rank higher and are more likely to be seen by users. One of the factors that search engines consider when ranking websites is the frequency of content updates. RELATED: 7 Reasons Why Websites Rank Blogs provide a steady stream of new content, which search engines love.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Sprout Social

NOVEMBER 27, 2023

Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. Read on to learn how members have found value in the platform and lessons we’ve learned so far for building a successful brand community.

Communities 81

Communities Peer-to-peer Thought Leadership Webinar Metrics 81

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Quick Takeaways.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Contently

OCTOBER 11, 2022

When you think of content marketing, you probably think of multi-media influence across mediums. It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. The reward? What CMOs and CCOs currently lack.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Heinz Marketing

FEBRUARY 1, 2024

It helps individuals align their aspirations and goals with their core values and strengths, enabling more focused and meaningful goal setting. It helps individuals align their aspirations and goals with their core values and strengths, enabling more focused and meaningful goal setting.

Peer-to-peer 104

Peer-to-peer Business Thought Leadership Planning 104

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. Most of our leads have always come from conferences, trade shows, and speaking events. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? It has proven to be highly impactful marketing technique.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Trade Press Services

MAY 6, 2024

The B2B trade show market was $10.2 While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. Cristina Danila , global marketing manager of Backbase, agrees. Reach target audiences. Consider timing.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

But to do that, you need leads. What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. So, how should you use video in your marketing?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Vision Edge Marketing

AUGUST 17, 2021

Patterns generally involve repetitive action, a task or behavior that we engage in frequently, often without giving it much thought. Recognizing and rectifying ineffective patterns falls squarely on the shoulders of the leadership team. The problem is that bad patterns lead to poor performance – or in my case, longer race times.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Missed Opportunity for B2B Marketers.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Zoominfo

JULY 25, 2022

Companies have to do the internal work of building great company culture and once that foundation is set, employer brand and recruitment marketing activities enhance a company’s employer image. A global pandemic of such magnitude brought along with it a fear of the unknown.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

B2BMarketing.net

MARCH 11, 2024

Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s role, complexity around global campaigns, and lack of investment are all leading to content that lacks the focus and impact that is needed to clearly and demonstrably drive growth.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales and marketing teams today must break away from traditional silos and forge powerful, collaborative alliances.

Sales Management 75

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 75

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. Trust is shifting from brands to peers. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

6sense

JANUARY 20, 2022

With this new round of funding, we’ll further expand operations into EMEA, Australia, and other international markets. And we’ll aggressively address the growing demand from the Financial Services, Manufacturing, and Health and Life Services industries, eager to transform their go-to-market capabilities. . It just doesn’t happen.

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. We call these firms that prefer digital marketing techniques “digital disruptors.”.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. But, you can’t establish thought leadership without a network. Engage with insights.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. You can even ask Alexa! Thank you for joining us.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Let’s start at the top of the model.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. As time went on, ITSMA has focused beyond services and marketing and expanded to a broader solution and B2B marketing focus.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Buyers who benefit from the work of their firms are now more comfortable sharing their satisfaction with peers and colleagues.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Marketing Insider Group

JULY 14, 2020

So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Most marketing is still stuck in traditional mindsets.

Paid Content 288

Paid Content Ad Frequency Paid Search Agency Marketing Budget 288

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52