Direct Response Coach

FEBRUARY 27, 2014

My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

ViewPoint

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

markempa

OCTOBER 29, 2009

The phone is a powerful and effective lead generation tool and is an important "social media" platform. It is inarguably the human touch of a lead nurturing program.  That being said, the phone must be used as a part of a holistic lead generation strategy. Throw away the scripts: Telemarketers use scripts.

Rules 120

Rules Webinar Metrics Lead Scoring Lead Ranking 120

SmartBug Media

JULY 15, 2019

Direct marketing: Direct mail, emails, telemarketing. Sales: Materials such as sell sheets, brochures, presentations. Lead nurture sequences. Once your campaign is live and running, make sure to have a process for following up with the leads you’ve pulled in. Google ads. Print ads in local publications.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

The Point

FEBRUARY 24, 2011

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Leads360 base their conclusions on studying more than 20 million leads. emphasis mine). And therein lies my point.

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

OCTOBER 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

The Effective Marketer

MAY 18, 2010

Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun. They often participate in discussion forums and might even have a blog. This bunch sees marketing only as a job.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

NOVEMBER 7, 2007

When I started the B2B Lead Generation blog back in 2003, my purpose was to have this blog be a launch pad for practical ideas, not commercials. We're a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales. But today I'm making an exception.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Companies Work Management 120

Belkins

SEPTEMBER 13, 2019

The price of badly calculated intrusion into your prospect’s routine is too much to handle, so telemarketing stepped back long ago, making way for account-based marketing and account-based sales development. You’ll never know how good or bad your message is until you actually present it to someone. Check your message.

Sales Qualified Leads 40

Sales Qualified Leads Resource Management Burn Rate Ideal Customer Profiles 40

markempa

JUNE 13, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What do you suggest?”

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Most Attendees are not leads!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Customer Experience Matrix

FEBRUARY 12, 2009

Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. Simple telemarketing could also be handled within the system using its CRM features.

Pricing 120

Pricing Price Impressions Marketing Management 120

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

AUGUST 30, 2011

Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads. Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: Companies that use Twitter average 2x more leads than those that don't. Inbound Marketing.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Heinz Marketing

APRIL 22, 2019

” “…the technology solutions make it easier to get more bad leads faster to sales than ever before. “ The unsung hero – lead nurturing. And you can get every episode of Sales Pipeline Radio past, present, and future always at salespipelineradio.com. And unfortunately that’s true.

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

markempa

AUGUST 16, 2016

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. It’s a live streaming weekly program right here on the Funnel Radio Channel for at work listeners brought to you by the Sales Lead Management Association and many others with your host Jim Obermayer, hey Jim!

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Hubspot

JANUARY 7, 2013

Is your sales team upset with your marketing team for sending them subpar leads? There’s no doubt about it, SEO is hugely important in attracting leads. Visitors will leave your page faster than they hang up on telemarketers. Are you actually connecting with your customers through email? 2) Between You and Your Customer.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

NuSpark Consulting

NOVEMBER 30, 2015

Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Once interest occurs, here come the follow-up calls, the lead nurturing emails, webinar reminders, and more. Most use it for research.

Curation 100

Curation Linkedin Budget Programs Leads 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Emily is responsible for managing lead processing, lead scoring, nurture programs and reporting metrics. Mike: Emily, you’re speaking at MarketingSherpa on the topic of Lead Scoring. What are some simple ways to do Lead Scoring? and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Unbounce

JULY 2, 2019

Given its efficiency at attracting new leads and nurturing existing ones , content marketing is a perfect opportunity for you to respond to your prospects’ needs in a unique way. How many leads are you getting each month? 0 – 500 leads per month 501 – 1,000 leads per month 1,001+ leads per month.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Smashmouth Marketing

SEPTEMBER 22, 2009

Emily is responsible for managing lead processing, lead scoring, nurture programs, and reporting metrics. Mike: Emily, you're speaking at MarketingSherpa on the topic of Lead Scoring. What are some simple ways to do Lead Scoring? and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

accelerate agency

AUGUST 4, 2021

Another thing is also clear: lead generation is the cornerstone of success when it comes to B2B marketing. Efficient and effective lead generation, as well as boosting your sales team’s morale and driving sustained revenue growth, can also provide your sales cycle with a timely boost. Does inbound marketing work for B2B?

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Rollworks

JUNE 3, 2018

Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. It often relies on tracking the lead’s behavior online to take a guess at where they land. What lead magnets did they download?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

ViewPoint

MAY 7, 2015

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. Email surfaced with the internet and the mixture of mail, calling and email became a standard for nurture models.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. Interactive Content Statistics. . Lenati. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40