The Lead Agency

APRIL 14, 2024

The marketing initiatives may look similar to those in 2023, but the value we can extract from them is on supercharge. The value you can get from your time and budget can be extracted from its endless reuse potential. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Generating leads with B2B marketing strategies is not low effort. With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. The first of my top growth hacking strategies will skyrocket your subscribers quickly.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” 50 newsletter signups (potential leads). Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. As the CEO of Oktopost , he’s helping B2B Marketers measure the true business value of social media marketing.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. 8 Types of CTAs you Should Be Using in Your YouTube Channel. or “Watch my next video!”, million subscribers.

Youtube 73

Youtube Advertising Channels Lead Scoring Lead Ranking 73

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. But Slytherin-esque brand content is also fun and engaging thanks to its unapologetic style.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And the value of an email marketing campaign has come back into fashion. Twitter Spaces has a pretty compelling value proposition. And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. For Mark, the value of Procurify’s new library of landing page templates can’t be overstated. Procurify collects leads through Unbounce-built signup pages for educational webinars.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How to Generate Leads: 7 Expert Tips.

Lead Scoring 86

Lead Scoring Lead Ranking Generation Webinar Metrics 86

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. When you have a strong brand, your entire company benefits.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

QuanticMind

JULY 31, 2023

Many authors have found overnight success from BookTok, and some are now concerned that the social media company’s promotion of its own books will compromise the ability of authors unaffiliated with 8 th Note Press to achieve virality. share of US video ad spend and anticipating double-digit growth for YouTube’s CTV offering this year.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Navigate the Channel

JANUARY 8, 2024

These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. It also boosts lead generation when it motivates users to step into the experience, Marketing Insider Group. For proof in story form (see what we did there?), visit the MIG site, or go here.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). There are two criteria that combine to deliver results: value and experience.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

AUGUST 3, 2023

For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. Lead with personality Every brand has a distinct personality that sets it apart from competitors. And it influenced consumer preferences as well.

Social Media 90

Social Media Media Content Storytelling 90

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Here are the four leading reasons why social media consistency matters. The findings help Figo reinforce the value of social at their company and pulse-check brand health. But Bridgett pointed out virality wasn’t their number one priority.

Social Media 110

Social Media Media Business Viral Marketing 110

Hubspot

AUGUST 2, 2018

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. If they want to pay lower a cost-per-click, they have to settle with stooping at the bottom of the ad rankings.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

MARCH 16, 2022

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Stand-out YouTube video metrics. But beyond its popularity as a social platform, YouTube also has SEO and search applications.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Higher value, long form content is a big focus for B2B. Social Media Channels. Content Focus. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Rank identified contacts by OEP™ (Outreach Engagement Probability). Stay on top of trends. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Spiralytics

NOVEMBER 14, 2023

Will impact work and consumption in the future As Gen Alpha matures and enters the workforce, these values, preferences, and expectations will significantly influence the job market and consumer behavior. Key Generation Alpha Characteristics and Values Defining the characteristics of Generation Alpha at this early stage might seem ambitious.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

ClearVoice

JULY 18, 2023

The goal is building trust and developing lasting relationships, which may lead to a sale. Useful: Your content needs to provide real value for your target audience. This can translate into more leads and conversions. You’ll rank higher in searches while demonstrating your expertise to your site visitors.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. The company itself is valued at around $4 billion and projects to be worth $10 billion by 2020. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. There are many examples of.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Scoop.it

JANUARY 7, 2021

facts about your company, company values. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Make Use of Viral Trends. company backgrounder. bio of your business. bios of your management.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. You can follow Kellner’s lead, especially if you work inside a large corporation.

Storytelling 211

Storytelling Trends Ethics Content 211

Magisto

JANUARY 13, 2020

Podcasts are not as searchable and discoverable as a YouTube video, for instance. The listen time is a lot greater than the average watch time on YouTube (which means that it is more likely that people will hear everything that you have to say), and users are, on average, more engaged and sensitive to call to actions than on YouTube.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Vidyard

JULY 7, 2014

But beyond talk of benefits, what strategies can you use to drive more qualified leads through the funnel with video? In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

seo.co

FEBRUARY 15, 2022

To understand how the phenomenon came to be, we must look at the two signature qualities that allow it to exist: the motivation to earn clicks by any means necessary, and the social element of viral ideas. You’ll start ranking for low-value or even worthless search phrases. Now in the era of Panda 4.1, Sensational?

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Navigate the Channel

SEPTEMBER 28, 2021

With programs like YouTube VR and Facebook’s Oculus making it easier than ever for the general public to enjoy realistic adventures through physical locations, opting for this type of media is an excellent way to stand out from the competition. Even drone footage of a finished building is an excellent video marketing idea.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. When it comes to social media marketing for financial services, the key is to provide value. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

JULY 22, 2021

The score on Generation Z and social media. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Observe trends and often share, participate in and consume viral content. For example, you could: Adjust your offerings to reflect your values.

Social Media 140

Social Media Generation Media Lead Ranking 140