Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

ROI 124

ROI Marketing Attribution Cost per Acquisition Work Management 124

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Only B2B

OCTOBER 17, 2023

In the dynamic realm of sales, the pursuit of qualified leads ( Sales qualified or Marketing qualified ) is a pivotal element that drives success. The BANT framework, encompassing Budget, Authority, Need, and Timeline, has long served as a guiding force in lead qualification.

Lead Qualification 62

Lead Qualification Marketing AI Sales Qualified Leads Lead Ranking 62

Inbox Insight

MAY 31, 2024

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover. Let’s examine AI’s capabilities in more detail.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East.

Paid Search Agency 122

Paid Search Agency Lead Ranking Advertising Agencies Ads 122

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Accuracy: Analyzes large datasets with precision, leading to targeted segmentation.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Valasys

APRIL 22, 2024

If you have a business and want to stay competitive in today’s market, you must generate new leads. Thankfully, technology advances at an incredible pace, and a lot of businesses are turning to AI for different strategies: from content creation to email templates, everything is possible.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. To ensure advertisers are still able to create compelling, relevant messaging for potential customers without third-party tracking, they should look to AI.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Enhancing device capabilities for user benefit through efficient on-device AI. Potential privacy risks and benefits of on-device AI proliferation. Saksham Sharda: Hi, everyone.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Salesforce Marketing Cloud

APRIL 20, 2022

It’s an exciting time to be a marketer. And through it all, marketers have been at the forefront of digital transformation, adapting to meet the challenges and opportunities of this new normal. Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. And with generative AI now transforming online searches, that poses a big dilemma.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking B2B Marketing Top of Funnel Paid Search Agency 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Valasys

OCTOBER 2, 2023

Introduction In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial for success. Machine learning algorithms are transforming B2B marketing strategies, offering predictive analytics, optimization, and unparalleled personalization. What is Machine Learning?

Marketing AI 52

Marketing AI B2B Marketing Lead Ranking B2B 52

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. How to keep consumer trust amidst heightened data privacy concerns. Digital technology has been expanding at a rapid pace.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Email Marketing 88

Email Marketing Planning Privacy Verticals 88

Valasys

FEBRUARY 26, 2024

Gone are the days of scattershot marketing campaigns. Today, data-driven precision reigns supreme, and look-alike modeling with AI is a game-changer. Let’s dive into how this powerful technique can revolutionize your marketing strategy of Look-alike Modeling with AI. What is Look-alike Modeling with AI about?

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. ActiveCampaign.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Artificial Intelligence. GDPR Privacy. Voice Interaction. Personalized Email.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. Most platforms offer a core set of capabilities focused on call tracking, recording, scoring, routing and fraud prevention. AI-driven speech analytics.

Enterprise Management 115

Enterprise Management Marketing Automation Services Marketing Management Analytics 115

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

SmartBug Media

SEPTEMBER 29, 2023

E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud. For Klaviyo users or those considering making the move to the platform, you're in luck: This functionality is already built in and is powered by artificial intelligence (AI).

Analytics 59

Analytics Marketing AI Practices Allocation 59