KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. Most respondents (30%) also said they would only rate the quality of their leads as “neutral.”. The Alternative Value of Social Media in Marketing.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

AUGUST 15, 2018

On a scale of 1 to 5 (5 being the best), the researchers ranked the data-driven creativity scores of respondents. Statistics showed that integrators – those who use data and creative processes, and integrate them – ranked an average of 3.52. Idlers came in at the bottom of the pack at 2.93.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

KoMarketing Associates

SEPTEMBER 6, 2017

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. on the scale.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Target Website Visitors with Lead Gen Ads. Target Fans with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

FEBRUARY 20, 2017

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. This can show you where your competitors are ranking in SERPs (search engine result pages) and also give you some insight into their content strategy. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

OCTOBER 8, 2019

“Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall. leads per month. Not much, but when you also take into account all the variations on that keyword that you’ll rank for, the picture looks much brighter.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

JUNE 19, 2017

The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights. Executives appear to value data-driven content as well, but some of them remain skeptical.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. High-value content that speaks to your audience’s needs provides opportunities for sustained engagement, helping to build trust, establish a relationship, and ultimately increase conversions.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective?

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

JULY 22, 2020

After all, 80% of B2B marketing leads from social media come through the platform, and 92% of B2B marketers use the platform more than other social platforms. This becomes extremely important when clients have different requirements for lead quality and scoring such as location, company size, and job titles. . Lead Evaluation.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

MAY 5, 2021

Is it leads? Engagement on social media channels is also ranking high on the list of important metrics for 39% of those surveyed. The article 6+ Content Marketing Metrics to Measure Success takes a deep-dive into metrics and how to showcase the value of your content marketing to your organization. Determine your KPIs.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

APRIL 28, 2015

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. When it comes to terms of providing value, Yes. Customer Reviews.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

KoMarketing Associates

AUGUST 24, 2021

Unsurprisingly, the majority of the same respondents (80%) said that they use revenue and sales growth to measure their marketing team’s value, contributions and performance metrics. About 78% claimed that they are focused on improving lead opportunities and lead quality over the next 12 months.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

MARCH 6, 2018

About 81 percent still seek further information on leads after tradeshows conclude. Certain asked 150 B2B marketing decision makers how they handle post-event nurturing. About 73 percent claimed that they still rely on manual data capture for events.

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

KoMarketing Associates

MARCH 1, 2016

This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets. The goal in this analysis is to prioritize keyword targets based on the likelihood content created will rank for a particular keyword target. Probably not. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

KoMarketing Associates

JUNE 5, 2018

For example, Neil Patel’s article discussing why 3,000+ word blog posts lead to more success, highlights compelling data from Hubspot and Buzzsumo that supports this argument. One client wanted to focus solely on long-form content, questioning the value of asset development shorter than 1,500 words.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel. Consistent Brand Messaging & Authority.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

APRIL 30, 2012

We all want our clients and organizations to receive quality traffic, provide visibility in appropriate markets, and drive measurable results (leads, visitors, etc). There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Take the image above for example.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

OCTOBER 1, 2019

Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Customer Retention vs. Lead Generation Success. Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

KoMarketing Associates

NOVEMBER 6, 2018

The tie to lead generation is top on the list. While lead generation is critical, in B2B markets, the full realization in how SEO impacts sales and revenue can take long periods of time. Their excitement leads to continued trust and investment in SEO as a top performing digital marketing program. High Quality Inbound Links.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

MARCH 30, 2022

This is followed by social media marketing (16%), search engine optimization (15%), and content marketing (14%), indicating that video is not the only option for driving leads and revenue. Approximately 86% claim that it has also helped generate leads, and 81% say that it has directly increased sales.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

FEBRUARY 7, 2017

Why do you think Facebook leads the way in terms of customer influence? Considering the high dollar amounts that are at stake, a business leader would likely have much more peace of mind in choosing an enterprise software product, for example, if he or she noticed that a former colleague made positive comments about it on LinkedIn.”.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

JUNE 8, 2021

Generated leads increased from 67% to 69%, and marketplace insight jumped from 49% to 56%. Facebook ranked number one, with 78% of marketers saying it was the most effective. Increased exposure rose from 86% to 88%, while increased traffic went from 78% to 79%.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

NOVEMBER 29, 2018

Google takes hundreds of things into account to calculate their search rankings, so it’s tough to identify specific SEO services all marketers should invest in. High-quality content earns traffic and backlinks, which helps your search ranking. This, in turn, boosts visibility and increases organic traffic. ABOUT GRAYSON KEMPER.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

FEBRUARY 13, 2020

On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MAY 14, 2019

Focus on keywords where the post is ranking in positions 5 – 15, as these typically present the most immediate opportunity to move up in search results. Ranking for the shorter tail, super competitive terms may be a long shot right now, but if you can build visibility around the longer tail targets first – you’re on the right track.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Lowest Cost Per Lead Channels. This chart ranks each channel from most to least popular. Highest Quantity and Quality of Leads Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

DECEMBER 19, 2017

How we assisted our clients : The bottom line is, sometimes you have to prove the value of your efforts before it receives the attention it should be getting. Difficulty Showing Value. This is where it becomes important to develop ways to prove the value of what you’re doing. to create an engagement score. Final Thoughts.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

FEBRUARY 9, 2022

“Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report. Overcoming Account-Based Marketing Obstacles.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 24, 2022

“Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. In B2B leads generally need to be nurtured much more than in the B2C space.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120