Valasys

JANUARY 21, 2020

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. When it comes to B2B marketing, LinkedIn is heaven for B2B marketers. Martech tools leverage AI & Machine Learning.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Martech Advisor

OCTOBER 21, 2019

Create audience segments based on demographic, behavioral, psychographic, and other criteria and run highly personalized email campaigns. Run lead nurturing activities, i.e., guide the audience through the funnel by sending downloadable guides, free trials, etc. Ask us on LinkedIn , Facebook , or Twitter.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Valasys

MARCH 9, 2020

& the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 24, 2020

Brand awareness, better customer engagement & loyalty, customer education, sales growth, talent recruitment & omnichannel reputation management are some of the vital marketing goals accomplished through content marketing that fuel business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

DECEMBER 16, 2019

Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

MAY 27, 2020

” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Hubspot

JANUARY 9, 2014

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. Sometimes, your contacts'' interests don''t align with your goals ( converting leads into customers ) -- and that''s okay. lead nurturing'

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. Session reserved for Talkwalker on Day 2). PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. This can include an array of out-of-box ideas such as direct mail ideas, personalized videos to LinkedIn InMail campaigns & much more. .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52

Valasys

JANUARY 24, 2020

Targeting & hyper-targeting of the prospects can be done based on their demographics, firmographic, psychographic & technographic insights & can be further refined by implementing intent-data & ‘fit-data’. Facebook, Instagram, LinkedIn, Twitter are some of the most common platforms where your ideal persona resides.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Valasys

APRIL 17, 2020

An effective way to use content marketing to acquire precious external business information is to research the demographic, firmographic, technographic, psychographic and other details about specific organizations. Do your homework and research information about specific organizations.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Scoop.it

JANUARY 3, 2023

Psychographic data – motivations, goals, hobbies, habits, values, pain points, influences, preferred communication channels, etc. Social media platforms such as LinkedIn and Facebook and niche forums such as Quora and Reddit are great platforms for promoting your content. In Closing.

Top of Funnel 79

Top of Funnel Effectiveness Buyer Personas Marketing Automation Services 79

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. Marketers need to research their target audience & understand who will be consuming their content.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This facilitated attribution for all LinkedIn ads in one place.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Martech Advisor

OCTOBER 7, 2019

Knowing how to set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc. Data-Driven Decision Making.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Valasys

APRIL 3, 2020

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers. This helps in audience segmentation and in identifying the unique attributes of each segment.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Hubspot

SEPTEMBER 26, 2013

Lead Nurturing. Sometimes referred to as “drip marketing,” lead nurturing is the practice of developing a series of communications (emails, social media messages, etc.) that seek to qualify a lead, keep it engaged, and gradually push it down the sales funnel. LinkedIn is a business-oriented social networking site.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

SEPTEMBER 20, 2019

To create viral content in the form of blog posts or even for leveraging viral video content, marketers can segment & sub-segment their audiences based on their demographics, technographics, fit-data, firmographics as well as their psychographic behavior & researching habits across omnichannel.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Martech Advisor

JANUARY 22, 2020

Brands can also segment their customers based on demographic, geographic, psychographic characteristics, stage of the funnel they’re in, and product usage to send them content they’d benefit from the most. You can collect more customer data through other lead nurturing activities. Design an infographic.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45