The Mx Group
JANUARY 18, 2018
In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. Hear Real-World B2B Telemarketing Success Stories. CST , we’ll take a closer look at this underestimated marketing tactic, and show how it can: Help drive more qualified leads and close more deals.
The Mx Group
JANUARY 31, 2018
We recently hosted a webinar with two B2B telemarketing pros: Kerry Cunningham, senior research director with SiriusDecisions, and Kelly Olson, our in-house strategic telemarketing expert. What are some other areas, beyond the examples you gave in the webinar, where you would encourage B2B companies to implement telemarketing?
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ViewPoint
JUNE 30, 2015
Marketing management must travel with salespeople and listen to a few dozen sales presentations. Listen to presentations at trade shows. Telemarketing scripts. Make a decision for lead distribution. Travel with reps, listen and take notes. What are the qualifying questions? Inside sales? Listen and take notes.
The Point
FEBRUARY 24, 2011
One caveat to this research is that it’s based primarily on consumer sales leads, though anecdotally I haven’t found consumers any more tolerant of repeated sales calls than businesspeople. In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads.
The Point
SEPTEMBER 17, 2014
In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Re-posted with permission.
ViewPoint
JANUARY 9, 2014
Reading the “7 Lies” post reminded me of a conference presentation I saw years ago. James Obermayer | Sales Lead Management Association. Jim has lies, lies and more damn lies (he provided 28, I picked my favorite 5): Telemarketing doesn’t work, I get calls every night and I hate ‘em. Are you someone they can relate to?
The Mx Group
NOVEMBER 17, 2017
Demand Gen and Lead Management. B2B Telemarketing. Most CRMs and marketing automation tools are not created to present this view of activity across an account. Topics Demand Gen & Lead Management. Sales Empowerment. Bottom-line Results. Technology Expertise. B2B Marketing Strategy. Brand Strategy.
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