Remove Lead Management Remove Lead Qualification Remove Presentation Remove Telemarketing
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Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

One caveat to this research is that it’s based primarily on consumer sales leads, though anecdotally I haven’t found consumers any more tolerant of repeated sales calls than businesspeople. In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads.

Leads360 100
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Status quo, you know, is Latin for 'the mess we're in.'

ViewPoint

Marketing management must travel with salespeople and listen to a few dozen sales presentations. Listen to presentations at trade shows. 75% of the qualification questions will be the same. Standardize the qualification questions. Use the same basic qualification questions in everything: All promotions.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

Actually I take that back, it’s not okay if you pass those 10 leads to quota-carrying sales reps. It is okay if you filter those leads via a combination of lead nurturing and sales development (or lead qualification) before you pass to your sales team. James Obermayer | Sales Lead Management Association.

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InTouch Acquired by MECLABS Group, Parent Company of MarketingSherpa and MarketingExperiments

markempa

After a long partnership with MarketingSherpa as a featured speaker and presenter at their B2B marketing summits, we made the decision to be acquired by MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments. So that's why many of you probably don't know what I do in my day job as CEO of InTouch.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. hot lead management.

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

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B2B Lead Generation Blog: Lead Generation Summit Notes

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0