Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is co-founder of CSO Insights , an analyst firm that benchmarks the challenges faced by today's sales and marketing organizations, tracking the trends in the usage of people, process, technology and knowledge to improve sales effectiveness. How can better sales and marketing alignment improve sales performance metrics?

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

ViewPoint

MAY 23, 2017

This is the place to show how amazingly low the close rate can be to break-even on converting marketing qualified leads to sales qualified leads via lead qualificant and nurturing, a nd what the return is on good sales lead management: Assumptions: Margin is 60% (probably conservative for software and services).

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

ViewPoint

AUGUST 19, 2014

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Lead Qualification Inbound Marketing Lead Management'

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. That’s marketing intelligence.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

ViewPoint

AUGUST 26, 2014

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Lead Qualification Inbound Marketing Lead Management'

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. Also, although marketing budgets have increased slightly over last year, allocation of funds to lead generation programs has not increased.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Martech

JANUARY 4, 2023

He’s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast. Company: Heinz Marketing.

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

ViewPoint

JUNE 30, 2015

Marketing management must travel with salespeople and listen to a few dozen sales presentations. Inside sales? Listen to presentations at trade shows. Survey the sales reps. Travel with reps, listen and take notes. What are the qualifying questions? Listen in on the phone calls. Listen and take notes.

Sales Qualified Leads 120

Sales Qualified Leads Telemarketing Trade Show High Quality Lead 120

The Point

JULY 1, 2019

A highly tuned lead scoring program will help ensure that motivated buyers receive the appropriate attention and don’t fall through the proverbial cracks. Sales Alerts. How well does your current lead management process alert reps – be they BDRs or field reps – to high-intent behavior? Conversational Marketing.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. Collaborate with sales to define sales-ready leads.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Leads 48

ViewPoint

MAY 12, 2015

It had to do with customers’ expectations for proposal delivery, namely: immediate versus a 3-5 day delay, in-person versus over-the-phone and web, and quantity of sales leads coming in to support the back-end requirements. To start, Bob had to project the number of sales and dollars that would result from the leads he gets.

Marketing Proposals 120

Marketing Proposals Paid Search Agency Sales Qualified Leads Blogger 120

Oktopost

APRIL 21, 2020

However, in a world where no work day is the same from day to day, B2B marketers are being presented with a new challenge of generating value-driven content that resonates with their audiences.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Database management. Inside sales.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ANNUITAS

AUGUST 30, 2011

To have a successful marketing automation implementation start with this question and this question alone: “What does our lead management process look like and how can we automate it?” If you don’t have a solid lead management process in place than a marketing automation platform (MAP) will only automate a broken process.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ViewPoint

SEPTEMBER 22, 2015

You can find a couple of great SlideShare presentations from Jon and Engagio here: Fishing With Spears and The Big 5 Metrics for Account-Based Marketing ). I will be presenting on this topic on Sales and Marketing Management Magazine’s SMM Connect on September 23 at 1:00 PM EDT. Stay tuned!

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Scoring 120

ViewPoint

JANUARY 19, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What would be the condition of the sales channels? This month Jim's intention is to stimulate conversation.

Marketing Automation 120

Marketing Automation Automation Blogger B2B Sales 120

The Point

SEPTEMBER 17, 2014

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ViewPoint

AUGUST 22, 2011

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. What's the point of that?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Buy Automation 120

ViewPoint

FEBRUARY 23, 2012

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

ViewPoint

FEBRUARY 23, 2018

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. We can do that because the associates on our team have what it takes to have the interactions that generate quality leads. Let us help you light the fire.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Only B2B

NOVEMBER 29, 2019

The main goal of any business is to generate both high quantity as well as high quality leads. You might have the best product out there in the market but without an effective sales lead generation best practices you are sure to run out of the business real soon. Must Read: 7 Lead Management Strategy Best Practices.

Lead Generation 62

Lead Generation Practices Examples Generation 62

Oktopost

JUNE 17, 2020

According to Prospect.io, sales lead prospecting is boring. This is why they’re looking to make sales lead prospecting more interesting, as well as more effective with the Prospect.io multichannel sales automation platform. . Prospect.io. Freshsales by Freshworks.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Enterprise Management Work Management 98

Hubspot

JUNE 21, 2022

The goal of guided selling is to present buyers with several options that meet their needs — and offer data-driven reasoning around why each of these options would be a good fit. In guided selling, meanwhile, customers are presented with specific product recommendations based on collected data. Clickpoint.

Work Management 62

Work Management Marketing Management Software Tools 62

ViewPoint

OCTOBER 13, 2015

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function.

Marketing Management 120

Marketing Management Sales Leads ActiveConversion Leads 120

ViewPoint

JANUARY 9, 2014

Reading the “7 Lies” post reminded me of a conference presentation I saw years ago. James Obermayer | Sales Lead Management Association. Our products are so good we don’t need leads. Remember that they''re buying a relationship as much as a product. Are you someone they can relate to? Ginger Conlon | DM News.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

The Point

JULY 14, 2015

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. I discuss other compelling reasons to fulfill content via email in this earlier post.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

markempa

NOVEMBER 11, 2013

Presenting them with a cluttered layout is the quickest way to get a user to bounce from your mobile site. Lead Generation: Who knows the customer better – Marketing or Sales? Lead Management: 4 principles to follow. Keep the mobile experience simple. Therefore, keeping it simple is the key to your success.

Mobile Marketing 120

Mobile Marketing Spending B2B Marketing Budget Programs 120

ViewPoint

FEBRUARY 19, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Yet it isn’t the time lost but the things unaccomplished in that time which become a huge problem for sales and marketing people. Sales Example.

Planning 120

Planning Sales Qualified Leads Work Management High Quality Lead 120

PureB2B

AUGUST 19, 2018

These are the leads who need nurturing before being passed off to sales. Lead nurturing allows your sales team to work on qualified, ready-to-buy prospects for a faster sales pipeline. Clogging up your pipeline with leads that aren’t ready slows down the cycle. Align Content and Reward with the Sales Cycle.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Her hidden talent in B2B marketing is having a journalism background, with a focus in public relations.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

PureB2B

AUGUST 19, 2018

These are the leads who need nurturing before being passed off to sales. Lead nurturing allows your sales team to work on qualified, ready-to-buy prospects for a faster sales pipeline. Clogging up your pipeline with leads that aren’t ready slows down the cycle. Align Content and Reward with the Sales Cycle.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Adobe Experience Cloud Blog

OCTOBER 27, 2010

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit. Step 1: Refine universal lead definition of “sales-ready”.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

Biznology

JANUARY 3, 2014

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. Worse, the “return” part presents its own challenges. (Photo credit: cambodia4kidsorg). And what can we do about it?

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Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80