Hinge Marketing

AUGUST 21, 2014

It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Consider this. On SlideShare?

Lead Generation 48

Lead Generation Generation Leads Lead 48

Writing on the Web

FEBRUARY 21, 2011

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? The second option is to add your Twitter stream to LinkedIn and then by default as long as your blog posts are appearing in Twitter they will also appear on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Linkedin Digg RSS 100

Hinge Marketing

JULY 22, 2014

Understanding that you ignore your online presence at your own business development peril, how should a management consulting firm address its strategy? For lead generating tips, let’s look at these five points above through another lens: Website. On Twitter or LinkedIn? Management Consulting Lead Generation'

Lead Generation 48

Lead Generation Consulting Marketing Management Generation 48

Hinge Marketing

JUNE 25, 2014

To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives. Why invest in a lead generating website? Elements of a lead generating website. Self-qualifying leads.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Optinmonster

AUGUST 11, 2022

Are you looking for real estate lead generation strategies that can work for you 24/7 with little to no extra cost? Online lead generation for real estate can be a cost-effective way to grow your real estate business, even while you’re asleep or on vacation! What Is Real Estate Lead Generation?

Lead Generation 19

Lead Generation Paid Content Work Management Lead Scoring 19

LEADership

AUGUST 7, 2014

Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. Optimize Your Landing Page.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Hubspot

MARCH 3, 2011

Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. 7 Missed Social Media Lead Generation Opportunities. Many businesses forget to include CTAs on their blog, preventing traffic from turning into leads. Too Many Clicks - Don't make people work hard.

Lead Generation 28

Lead Generation Social Media Generation Media 28

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members. Digital Marketing – 349,268 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Hinge Marketing

FEBRUARY 21, 2014

On Twitter or LinkedIn? Related Stories Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out How Northwood Construction Became a Local Hero.' Follow us @hingemarketing and join us on LinkedIn.

Tips 48

Tips Online Lead Generation Linkedin Twitter 48

Versium

JUNE 12, 2018

. – August 15, 2016 – Versium , a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York , taking place at the New York Hilton, August 22-24. Media Contact. Beth Mayer or Sarah Elson. Communiqué PR for Versium. +1

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

BOP Design

JANUARY 9, 2018

If your main B2B marketing goals include online lead generation, it’s essential that the agency you work with is on top of all the latest digital marketing trends and knows which ones are most effective for B2B firms. Lead Generation? Don’t automatically assume that an agency is focused on lead generation.

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. Don’t Believe Me? We can help!

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

ActiveDEMAND

JANUARY 5, 2018

Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). Companies need to go beyond lead generation with the focus on maximizing the value of the lead or customer. The bottom line?

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

Hinge Marketing

SEPTEMBER 11, 2013

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. On Twitter or Facebook?

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Outbrain

MARCH 18, 2020

Fried publicized the offer on Twitter, and the reaction was huge. Businesses should take the opportunity to boost their online lead generation efforts with the budget that would have been invested in offline events. In fact, he received so many refund requests, he had to end the campaign within a day….

Cost Per Click 59

Cost Per Click Marketing & Strategy Marketing Strategy Webinar Metrics 59

Hinge Marketing

JUNE 18, 2014

On Twitter or LinkedIn? Related Stories Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms How Important Are the Services Your Technology Firm Provides?' For tips on differentiating your firm, download our Differentiation Guide for Professional Services.

Differentiation 48

Differentiation Online Lead Generation Consulting Training 48

The Effective Marketer

APRIL 29, 2009

Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Hinge Marketing

MARCH 16, 2015

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. On Twitter and LinkedIn?

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Buzz Marketing for Technology

JUNE 10, 2015

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Use social media for M&A ideas in your product lines. To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don't need to be an IT expert to start reaching your community online.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don’t need to be an IT expert to start reaching your community online.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Hubspot

OCTOBER 31, 2011

Purchased lists cost more than they're worth, perform terribly, deliver scant results, and drive online marketers batty with weak ROI and bounce-backs. The Twitter Auto DM. Twitter is a proven one-to-many format for marketers who want to promote online, lead generating content.

Marketing Budget 28

Marketing Budget Ethics Lead Scoring Lead Ranking 28

B2B Marketing Zone Posts

MARCH 3, 2010

7 Reasons Every Business Needs to be on Twitter - Webbiquity , February 10, 2010 This post was originally published on the WebMarketCentral blog in January 2010. Jon shared his “secret sauce” for lead generation. It was an excellent webinar for all of our Insiders at Find New Customers. companies. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

JUNE 26, 2016

5) Online marketing is less expensive to use. A study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. 9) Firms that generate leads online achieve greater profits.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hinge Marketing

DECEMBER 24, 2014

In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Convince & Convert

MARCH 27, 2015

Profile the Leads After casting a wide net, you need to separate the qualified from the unqualified. Simply getting a Twitter handle or Facebook profile is only one piece of the process. The next step is to create an extended profile for each lead, wherever possible.

Lead Scoring 164

Lead Scoring Lead Ranking Sales Qualified Leads Online Lead Generation 164

NuSpark Consulting

MARCH 1, 2016

Let’s say you have some great lead generating content pieces. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. For more on analytics, check out Paul Mosenson’s latest e-book, Measuring Lead Generation with Google Analytics.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Belkins

JANUARY 31, 2021

Efficient B2B lead generation is closely associated with collecting crucial data on your target customers. Follow the tips we’ve collected for you to facilitate your pipeline and bring you the most devoted leads ever. You just have to master it for remarkable marketing lead generation.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Hinge Marketing

AUGUST 25, 2015

One way might be to look at leading research on professional services marketing so you can quantify the opportunity before you. The data shows that firms that generate leads online both grow more quickly and are more profitable. Online Lead Generation and Firm Profitability. Top talent.

Marketing Websites 48

Marketing Websites Advertising Agencies Lead Scoring Lead Ranking 48

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hinge Marketing

FEBRUARY 24, 2014

On Twitter or LinkedIn? Related Stories 3 Tips for Selecting Blog Topics Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out.' The most effective firms maintained a presence on an average of seven social media sites.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Hinge Marketing

OCTOBER 4, 2013

Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. For every blog post your firm publishes for example, post an update to the company LinkedIn, Twitter, Facebook, and Google+ pages. On Twitter or Facebook?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Hinge Marketing

DECEMBER 9, 2013

Our recent study of 500 professional services firms showed that firms that generated 40% or more of their new business leads from online sources grew 4X faster than those who generated few online leads. Further, as firms did more online lead generation, they were also more profitable.

Cost per Acquisition 48

Cost per Acquisition CPA Planning Work Management 48

Hubspot

SEPTEMBER 1, 2016

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Earned online coverage (PR, social media, and reviews). Online brochures and lookbooks. The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Blog posts.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78